News and trends about Mobile Marketing

Stay on top of the main contents of App Growth and Mobile Intelligence.

How to target your app with different generations?

When you define a category for your app perhaps you’ll also choose some target for your app. It’s done to direct your app to

Data app 2018: user behavior and the impacts for ASO

Now that apps are more internationalized than ever, it’s very important to analyze the data of apps nowadays, understanding what users are doing and

The importance of Google Store backlinks on ASO

It’s known how important backlinks are to websites. They’re crucial to the ranking process. But, did you know that backlinks can be important to

AI for app: the importance for ASO

The internet revolution initially was scary for most people. This has changed now because everyone has access to it and now we can’t live

App reinstalls: the effects for ASO and how to retention the user

According an article from Tune, average 42% of downloads in app stores comes from reinstalls of apps. In other words, perhaps the downloads that

Top 7 growth hacking strategies

We know that it’s very hard to develop an app and even harder to get it visibility in app stores. The big challenge that

Augmented reality: benefits for business

Do you remember when initially started talking about augmented reality like 10 years ago? The “sensation” started with QR codes because the tags were

App optimization: understand more about A/B testing

A/B testing has been a thing almost for as long as digital marketing has existed. The idea is quite simple: in an A/B test

How to define the branding for your app?

We always see dependable brands in the market that offer popular products. Just think of a simple example, you don’t say razor blade, you

App Icons Color Palette: the most popular colors

How many times do you catch yourself thinking “I don’t have time for nothing” or “I’m always running”? To serve as a consolation, you

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