News and trends about Mobile Marketing

A common thread that has recently emerged is if established corporations and startups should be focusing on performance or brand strategy to meet their

With app analytics we can understand numbers, what they represent and also the performance of the app. And when we talk about performance, many

We always insist to repeat how many apps are already there in the app stores and how important it is to have a difference

Two app stores and two different marketing tools. On one side, we have the Google Universal App Campaign, on the other, Apple Search Ads.

What is the best feature of your app? Is it enough to keep users? One of the bigger challenges when marketing apps is loyalty.

App monetization is the way to make money with an application. Considering that people pass hours and hours per day using their smartphones, a

As Beyonce already said: who runs the world? Girls! The thing is, when we talk about technology, naturally people imagine a man as CEO

Everyone knows that one of the most important parts of optimization process is the screenshot. We say that because this element brings information that

There are many types of growth marketing hacking that most apps use, with the goal of getting results. We already talked here about some