Lite Apps: Is It Worth Investing in a Lighter Format?
Have you heard about lite apps? In short, they are a lighter version of the official app, allowing users to download more apps due to the reduced storage space required on smartphones. But why is this important? According to the 30th Annual IT Usage Survey conducted and published by FGV (Fundação Getúlio Vargas) in 2019, […]
Wearable: understand what it is and how this trend works
Understand what a wearable is, how it works and why you’ll want to adopt this trend. Check out the content on the subject below!
How to improve your app’s conversion rate and active user engagement
Conversion rates and active user engagement are two of the most critical metrics for app success. Whether you’re focused on increasing in-app purchases, growing your subscription base, or simply improving user retention, understanding how to optimize both conversion rates and active user metrics is essential for driving sustainable growth. In this article, we’ll explore the […]
Campaign Media Structures: How to Allocate Your Budget Wisely
If you’re aiming for solid results with media campaigns, understanding how to efficiently distribute your budget is crucial. It’s not just about investing in any platform, but about making strategic choices that truly drive user acquisition. Knowing where and how to allocate your media budget is what differentiates campaigns that generate returns from those that […]
The importance of digital performance for your app
Digital performance refers to how an application is performing in relation to performance strategies. To measure your app’s digital performance, some factors, such as lead generation, conversion rate, and installation index may be helpful. For your mobile marketing strategies to be successful, it’s essential to track the digital performance of your app. Therefore, in this […]
What is retargeting and how does it work?
Retargeting represents a sophisticated yet accessible solution for brands seeking to re-engage with lost or inactive prospects, nurture them through the conversion funnel, and ultimately drive revenue growth. By harnessing the power of data-driven insights and personalized messaging, retargeting empowers advertisers to deliver relevant and impactful experiences that resonate with users, fostering long-term relationships and […]
Short tail: what is it and impacts in app optimization
Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying […]
What do the apps for visually impaired need to have?
The apps are responsible for facilitating some day-to-day tasks, such as ordering lunch or checking the breaking news, wherever you are. They also contribute to the autonomy and independence of people with disabilities. One example is the apps for visually impaired. The apps suitable for those with some type of disability are not only gaining […]
Aprenda como criar uma estratégia omnichannel eficaz
Com a oferta de serviços multicanal, a criação de estratégia omnichannel se tornou uma necessidade, considerando a expectativa que os consumidores passaram a ter com isso. Porém, como pensar em formas de não apenas atrair, mas também manter os novos clientes satisfeitos em diferentes plataformas? Para ajudar com essa questão, o RankMyAPP preparou um conteúdo […]
Wearable: understand what this trend is and how it works
It is a fact that applications facilitate our daily lives, but imagine if it could be used in watches or other accessories, eliminating the use of smartphones? Well, this is already a reality thanks to wearable. From the adjective “wearable”, it is digital accessories in which you can access the application features that, until then, […]