News and trends about Mobile Marketing

Black Friday is coming and I bet that you, as an app developer haven’t thought yet about these strategies to be part of the

You probably have used a lot of emojis in your chats to express feelings, to shorten some answers or just for fun sakes. This

People have been using iTunes Connect from the last few years. Over time it has got many updates. That’s why now the old iTunes

It’s been ten years since the iOS app store has been available to Apple users. So, there is a lot of app store history

How many times when you were watching TV and started using the phone when ads came because the content wasn’t interesting? It’s crazy but

There are two kind of apps. The one that users download and use it everyday and other that users download, use just one time

Have you ever come across the expression “benchmark app”? Benchmarking is an important marketing mobile strategy to analyze other apps doing the same thing

It is impressive how videos became such a key factor in driving user conversions. How? It’s easier to understand how an app works and

In a world where people are looking for easy ways to do anything, voice search just became an extension of that behavior. One can

Have you ever thought about the potential of mobile analytics in helping you analyze what do you need to improve in your app? This