Why calculate the market share for your mobile strategy?
Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. […]
iOS 14 is here: how it affects your app’s strategies
WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]
You Should Follow These Mobile App Icon Tips
Creating a mobile app icon is a very important part of ASO that can’t be overlooked, so make sure to choose the best app icon possible. You should not only make a symbol attractive but something meaningful. But, why do you need to pay attention to that? When browsing the app store, users see many different app […]
How machine learning can help your business
As businesses launch their brands online to catch up with the latest trends, machine learning is fast becoming a center of attraction for business owners. Machine learning offers countless benefits to businesses and plays a significant role in making your digital marketing campaign a success. What is Machine Learning? Machine learning for beginners can be described simply as […]
How to Build A Marketing Business Plan for Your Mobile App
Having a marketing business plan for your mobile app is essential for the success of your business. It helps to increase the accessibility of your customers to your products and services. What Is A Mobile App? If you are wondering what a mobile app is, here is a simple definition. A mobile application, also known […]
Discover how to create an effective mobile campaign
Mobile campaign always features in every business plan to expand and create more awareness. As much as mobile campaigns are effective marketing tools for creating awareness and attracting organic leads to your app, if they are not properly planned, the results can be disheartening, considering the amount of resources you must have invested. To save […]
Learn about mobile app metrics and how to evaluate them
Not every business owners and managers are familiar with mobile marketing metrics. They often get confused and lost in the terminologies and technicalities. We will attempt to give straightforward explanations and offer insights on the roles and importance of mobile marketing metrics. Mobile marketing goes beyond just listing your items in a fancy way with […]
Check how to improve your app with visual search
Not so many people are aware that they could search the Internet using images. The world has gone beyond using only word search; today, we have visual search and even voice search engines. So, what is a visual search? Some decades ago, the idea of using pictures (from your mobile device cameras or even screenshots) […]
What to do in order to have app succes?
Developing and investing in an app isn’t enough. Creating an app is one thing, but making it exceptional is a whole different thing. Nobody wants to use a boring mobile application. Or one that’s complex to handle and with no interesting specs. One of the quickest ways a product sells is through referrals from other […]
Smart Speakers: what to consider when acquiring them
With the rampant innovations in technology, people are confused about the smart speaker devices they should use. Some of the speakers in the market have massive downturns that can expose a user’s data to third parties. Everyone needs to exercise high levels of caution when purchasing such devices. Moreover, one does not need to own […]