Reach vs impressions: measuring different metrics
If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach vs impressions. Many marketing professionals are familiar with those terms but do not know exactly why it is relevant in a mobile strategy. In order to have a close relationship with […]
Retail marketing: how to use mobile trends in strategy
Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific company or product, marketing has a strategic role in bringing quick solutions to new consumer demands. Nevertheless, what does retail marketing have to do with the mobile market? About this, emerges […]
Do this to improve your mobile conversion funnel
You’ve probably heard about the standard conversion funnel — widely used in digital marketing to follow the consumer’s path until the moment of purchasing a product or service. However, do you know what makes the mobile conversion funnel unique? Here, we are going to explain exactly what this is. If you stick around, you will […]
Is it possible to have digital privacy nowadays?
It is undeniable the practicality that apps provide us in tasks that were previously bureaucratic, such as going to a bank branch or shopping for personal or grocery items. But as simple as the action is, we need to provide data, which raises the discussion of digital privacy. After all, what is digital privacy? Is […]
Learn what is acquisition cost and its importance
Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary and paid campaigns, for example. To do this, you need to know what is acquisition cost. If you want to be more clear about how much it costs to acquire each […]
Rate app: the importance of evaluation and reviews
The importance of a rate app is to understand the things your app needs to improve. This detailed look at an app covers comparing an app with competitors, detailed analysis of feedback, improved ratings, upgrade of features and increased downloads. Even though the positive app rating is important, the negative reviews are right behind, showing […]
The most downloaded apps: the top games in the app stores
Games are a category of apps are quite competitive and difficult to rank them. Check this RankMyApp article to know the most downloaded apps in app stores.
What to evaluate when creating in app advertising
In app advertising is becoming an increasingly assertive bet for those looking to outline more effective marketing strategies, especially when it comes to advertising on mobile platforms. This is due to the significant increase in smartphone users and, consequently, applications. An article by the GSMA claims that more than 67% of the world’s population (5,100 […]
The coronavirus impact on market performance
The coronavirus pandemic has caused the mobile market to suffer its fastest decline ever. Apps are scrambling to understand what they are going through, and what actions they must take to keep going. Clearly, we face challenging and uncertain times that are affecting market performance. While the COVID-19 situation in countries such as Brazil, Mexico […]
Important questions to make about app user acquisition
When the subject is app user acquisition, there are some questions you may ask yourself about your app in order to obtain a greater performance in app stores and, consequently, get more conversions. The mobile app market is no longer dominated only by entertainment apps and software but has become a reality also for banks, e-commerces […]