Why You Should Use Deep Links for Apps
Did you know that using a deep link for apps can increase user engagement? That’s what we are going to talk about in this article. What is deep linking? When clicked or tapped, a deep link navigates users to content that is relevant to the anchor text. This type of link can be used for […]
The 3 App Types You Need To Know
There are three different app types but do you know which is right for your business? We are going to describe each one so that you can choose the best app for your needs. Web App A web app works in a browser and users don’t have to download it from an app store. Pros […]
Did You Know Likes For Instagram Might Be Changing
Likes for Instagram posts have always been a major focus on this social media platform. That may change as the company is starting to hide likes on Instagram. Latest social media trend affects Instagram likes Testing the idea to hide likes on Instagram began in May 2019 in Canada. Since then, the test has grown […]
What is design thinking and why you need to use it
Have you been asking: What is design thinking? This article will answer that question and explain how it could benefit your app. What is design thinking? Design thinking principles focus on what users need. The goal is to build an app that provides an excellent user experience by coming up with innovative solutions that solve […]
Create an effective customer acquisition strategy
Every digital marketer needs a good customer acquisition strategy. Read this article to learn more about acquisition marketing. What is customer acquisition? Acquisition marketing involves using tactics to gain new customers or app users. You should aim to keep your customer acquisition costs low in order to keep your ROI high. Lead acquisition vs customer […]
Data Analytics: How Google Play Console Changes Impact Your Work
Months ago, we talked about Google I/O, an annual event held by the tech company to announce changes to its core products. With the Google Play Console was no different and, starting this Thursday (01), more data analytics insights are available. Google knows the importance of the app metrics and how they are critical to […]
How to avoid losing money to application fraud
Application fraud affects many mobile marketers. Don’t become one of its victims! Learn more so that you can prevent it and increase security. What is application fraud? Application fraud is the unethical use of mobile advertising technology for the purpose of cheating digital marketers. Those who work with networks outside of the three main options […]
Will Google Stadia games make mobile games obsolete
Google Stadia games might have you wondering how this streaming service will impact Google Play games. Although we can’t say for sure, what we already know about Google Stadia can help us predict how it will affect Play Store games. What is Google Stadia? Pretty soon, gamers won’t have to invest in an expensive hardware […]
Most important announcements of Google I/O 2019
Google I/O is an annual conference with announcements of what’s to come in terms of hardware and software by one of the biggest tech companies in the world. From Android’s new features and Artificial Intelligence to innovations that will help developers update their products, services and apps. At this year’s event – following last year’s […]
How frequently you should update apps
We will start this article with a question. How often should you update apps? As soon as the first version of your app has been built and launched, the following step should be focused on maintenance and support. The most downloaded apps on the app stores frequently make updates available on a weekly or monthly […]