The coronavirus impact on market performance
The coronavirus pandemic has caused the mobile market to suffer its fastest decline ever. Apps are scrambling to understand what they are going through, and what actions they must take to keep going. Clearly, we face challenging and uncertain times that are affecting market performance. While the COVID-19 situation in countries such as Brazil, Mexico […]
App growth: what to do to improve it
If you are looking for app growth, this text can help you figure out what to do to achieve it. But first, it’s necessary to consider growth hacking, which is the set of techniques aimed at circumventing or hacking the growth of a company, bringing it out of the linear curve (traditional growth) and inserting […]
Why calculate the market share for your mobile strategy?
Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. […]
Three steps to conquer mobile user acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in the organic way. But, with higher competition, sometimes it is very hard for users to find the app. Good news is there are some strategies to help your app to have a good performance in the app stores and get more conversions. Check […]
iOS 14 is here: how it affects your app’s strategies
WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]
You Should Follow These Mobile App Icon Tips
Creating a mobile app icon is a very important part of ASO that can’t be overlooked, so make sure to choose the best app icon possible. You should not only make a symbol attractive but something meaningful. But, why do you need to pay attention to that? When browsing the app store, users see many different app […]
Learn how to retain customers with your app
Have you ever wondered how many apps are developed and marketed throughout the year? In reality, there are several, so many entrepreneurs see it as a real challenge to know how to retain customers with a mobile app. But what actually makes a person interested in an app and maintain that interest over time? How can businesses […]
What is deep learning and how does it work?
Deep learning or deep neural networks is the next big thing in digital marketing. Thanks to advancements in technology, we now have less stressful and profitable ways of doing business. The digital marketing landscape is experiencing technological transformation. What is deep learning? Deep learning ai is simply an aspect of Artificial Intelligence (AI) that is designed to […]
Importance of app description in marketing strategy
App description is an important factor to consider in any app marketing strategy. The description you provide about your app forms the first impression people get about it. To a large extent, your app description determines how much visibility your app gets in App Stores, and downloads as well. How does App Store description work? The […]
The importance of long tail keywords for your business
In the ever-expanding realm of digital marketing, the significance of selecting the right keywords cannot be overstated. While short-tail keywords have traditionally garnered attention for their broad appeal, it’s the often-overlooked long tail keywords that hold immense potential for businesses seeking to enhance their online visibility. In this era of heightened competition, understanding the importance […]