How to use customer feedback to your advantage
A good work of mobile marketing consists of several data analysis, since the information obtained contributes to the creation of more assertive strategies. However, few of these results are as valuable as customer feedback. After all, who better than the clients can say if the app meets expectations? This factor alone would be enough to […]
User journey: what is it and how to analyze it?
The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may include purchasing a product or patronizing a service, for instance. Regardless of what you do with your business application, whether you’re offering services or pitching your brand’s products (which is a […]
Find out what is KPI and which ones to monitor
To understand more about what is KPI, you must first know what this acronym means. Key Performance Indicators are measures that can be used on mobile to monitor an application’s performance. Strategies to increase the number of users In other words, KPIs are ways of representing a situation. In this case, the indicators show the […]
The importance of qualitative analysis to an app
When the idea is to analyze metrics and data of an app, it’s crucial to collect most numbers as possible. But while this quantitative analysis may be important, the qualitative analysis is also a metric that must be studied. This kind of study involves more than the number of downloads, conversions, retention, installs and uninstalls. […]
Types of data analysis done in a mobile campaign
In a complete mobile marketing campaign, you need to do different types of data analysis. Thus, it is possible to have more accurate information, which will contribute to a more assertive work at certain points. To make your app have the expected visibility in stores and conversions to be qualified, RankMyAPP works with data analysis […]
Which key performance indicators you should analyse
Making use of key performance indicators is critical to know more about the effectiveness of marketing strategies applied in your app. That’s because among the information obtained from them are the number of new customers and the profits obtained from the mobile application. What are the main types of KPIs? There are several types of […]
Rate app: the importance of evaluation and reviews
The importance of a rate app is to understand the things your app needs to improve. This detailed look at an app covers comparing an app with competitors, detailed analysis of feedback, improved ratings, upgrade of features and increased downloads. Even though the positive app rating is important, the negative reviews are right behind, showing […]
The coronavirus impact on market performance
The coronavirus pandemic has caused the mobile market to suffer its fastest decline ever. Apps are scrambling to understand what they are going through, and what actions they must take to keep going. Clearly, we face challenging and uncertain times that are affecting market performance. While the COVID-19 situation in countries such as Brazil, Mexico […]
App growth: what to do to improve it
If you are looking for app growth, this text can help you figure out what to do to achieve it. But first, it’s necessary to consider growth hacking, which is the set of techniques aimed at circumventing or hacking the growth of a company, bringing it out of the linear curve (traditional growth) and inserting […]
Why calculate the market share for your mobile strategy?
Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. […]