App Store keyword ranking: Learn what you need to know about

App store keyword ranking is a vital part of ASO that you should know about. Learn more about why app store keyword optimization is so important, and how you can get started implementing the right tactics that will help users find your app. How app store keyword ranking increases visibility If you are familiar with […]
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Short tail: what is it and impacts in app optimization

Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying […]
A step-by-step guide to organic mobile User Acquisition

One of the greatest challenges for apps is consistent mobile user acquisition, mostly in an organic way. Due to the huge catalog available in app stores, sometimes it is very hard for users to find the ideal app for their needs. The good news is there are some options of user acquisition strategy which can […]