Using the smart app banner to increase user acquisition
Your website should have a Smart App Banner that takes site visitors to your app’s product page in the App Store. This tool is an effective way to direct potential new users to your app, as well as encourage current users to open your app. What is a Smart App Banner? A mobile app banner […]
2019 app marketing trends you need to know
The mobile app market continues to grow tremendously. Take a look at some of this year’s marketing trends so that you can keep up. Mobile marketing trends in 2019 Here are a few examples of how the app market continues to evolve. Users are spending more money in app stores Given the ease and convenience […]
Why you need to start application analytics
If you’ve overlooked application analytics it’s time to incorporate this important step into your marketing planning. Why? Because app metrics can show you what strategies need to be changed. Why is application analytics important? If you really want to know how well your app is doing, take a look at its key performance indicators, also […]
RankMyApp among the top three App Store Optimization companies in the world
RankMyApp’s main goal since it was launched in 2015, is to bring the best results through mobile marketing strategies, such as the best rankings in app stores with App Store Optimization. To highlight companies in the segment, Business of Apps listed the best ASO agencies and/or companies that work with type of service. Ranked 3rd […]
Create millennial apps to tap into a younger market
With a tendency to use mobile devices over desktop computers, millennials have changed the digital world. App developers must use this trend to their advantage by creating millennial apps that capture the attention of this young generation. Start with researching Before you can build mobile apps that millennials love, you have to understand what they […]
Increase leads with Apple Search Ads
Apple is always growing and improving, so it comes as no surprise that a recent update to Apple Search Ads can help digital marketers reach a broader audience. Growth and Development of Apple Search Ads Apple Search Ads (ASA) are paid-ads that have a blue background and appear first in the search results of the […]
Great ideas on how to make the best food delivery app
Ordering food with the convenience of an app is all the rage right now. If you are a developer who is serious about taking advantage of this opportunity you will definitely want to read this article for tips on how to make the best food delivery app that will stand out. Food Delivery App Growth […]
Why black hat techniques are too risky for developers
App Store Optimization (ASO) is hard work, but it’s necessary to maximize your app’s potential. You might be tempted to resort to black hat techniques when trying to improve ASO, but if you stick around you will soon see why you really don’t want to. What Are Black Hat Techniques? Before laying out the list […]
Everything you need to know about the new Google Play Store
The new Google Play Store has just been unleashed. Are you ready for it? The Google Play Store is where Android users obtain apps for their devices. Because Google is always hard at work to make improvements and keep its users happy, the Google Play Store is periodically updated. If you are an app developer […]
Increase performance with mobile app analytics
It is widely known that if you are aiming to increase your app’s performance, it is a must to collect data through mobile app analytics to you achieve that goal. The best way to know if your app is succeeding or not is to analyze if the applied strategies generate demand and income, and this […]