What is m-commerce and how it affects sales volume
M-commerce can be defined as the evolution of e-commerce, where businesses rely on mobile devices to provide users a great experience based on their location and behavior. But, after all, what is m-commerce? M-commerce involves business transactions through mobile devices and it has been changing the way brands interact with consumers and vice-versa. In today’s […]
How to measure and improve your digital marketing strategy
Implementing a digital marketing strategy successfully requires lots of work. You need to take into account some key elements, listen to what your audience has to say about your brand, measure results and based on that, make adjustments to improve your strategy. Is it possible to know if your marketing tactics have been working? Well, […]
Why streaming apps are expected to continue growing
We believe many people worldwide are familiar with streaming apps. Otherwise, how would they be able to watch their favorite series and movies on Netflix? Maybe some of them are fans of Game of Thrones and they know it is not available on Netflix. So what do they do? They go to an app store […]
How frequently you should update apps
We will start this article with a question. How often should you update apps? As soon as the first version of your app has been built and launched, the following step should be focused on maintenance and support. The most downloaded apps on the app stores frequently make updates available on a weekly or monthly […]
What is the best app strategy: brand or performance?
A common thread that has recently emerged is if established corporations and startups should be focusing on performance or brand strategy to meet their objectives. In this article, we will go through the main differences between these two marketing strategies and advise you to follow the best approach to achieve your goals. What is brand […]
App analytics: understanding why users uninstall an app
With app analytics we can understand numbers, what they represent and also the performance of the app. And when we talk about performance, many developers think, why would a user uninstall my app? This question can be personal but at the same time, there are some factors that can give us general answers. And, with […]
Product management strategy: the best roadmap for apps
We always insist to repeat how many apps are already there in the app stores and how important it is to have a difference to get success. Apps are made to make the users life easier and be part of their routine. And to not sink into the options, apps have a product management strategy. […]
What’s mobile lifetime value and why it’s important?
In your opinion, what is the most important metric that an app can have? This is a hard question because we usually use more than one to discover different things about the app and its performance. More than ASO optimization, the success that apps have rests heavily on marketing strategies adopted. But let’s talk about […]
Google Universal App Campaign x Apple Search Ads
Two app stores and two different marketing tools. On one side, we have the Google Universal App Campaign, on the other, Apple Search Ads. Both tools are made to improve app performance. But which one is better and gives more value when invested in? Even that we know that the ideal is to use both […]
Facebook secrets for the app success
Mark Zuckerberg is today a household name. One of the founders of the most popular and accessed social media network of the world, Facebook, not only controls this but other famous social media channels like WhatsApp and Instagram. But what is Facebook’s secret to have so many users and, many of who are engaged? This […]