Illustrative art refers to mobile retargeting.

Mobile Retargeting: Why Focus on Re-engagement?

Someday you search something on Google and when you visit Facebook that same thing seems to follow you around? It happens a lot, but, did you know that it’s possible to do same with apps? It is called mobile retargeting!

There are some strategies of marketing mobile that are smart and one of them is mobile retargeting. The name is not weird. But, do you know exactly what is it?

app store ranking
Mobile Retargeting

What is Retargeting?

The retargeting definition comes from the drift of target, in other others, it’s a strategy to target a specific audience again with the same product or offer.

It can be done if the person searches for the product or already has purchased once. It’s possible to use the social media to do that or even the own app.

The main goal of mobile retargeting is to grow conversion and retention of clients for your app. Not  everybody that sees some campaign or downloads your app buys something. Maybe it’s time to attract this audience again.

The main goal of mobile retargeting is to grow conversion and retention of clients for your app.

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Retargeting or New Acquisition

Retargeting or New Acquisition: Which one is Better?

Many developers focus on new users acquisition because they’re under the impression that it isn’t worth invest on retargeting, for some reasons. The first one is that the most people download apps to uninstall it the next day.

So, the first thought of the developer is: why should I invest in a user who didn’t have interest in my app before? It makes sense, so they prefer to give priority to new users.

New users obviously are important for an app, but they can be disqualified too. A user that already downloaded your app potentially have more chances to be monetized and engage

So, if the majority of app downloaders don’t stay, besides investing on new acquisition, why don’t think about retention too?

Illustrative art refers to mobile retargeting.
Mobile Retargeting allows Businesses to Re-engage with Users

Why use Mobile Retargeting?

Mobile retargeting is a powerful digital marketing strategy that offers numerous benefits for businesses looking to maximize the effectiveness of their mobile app or website. Here are several compelling reasons to use mobile retargeting:

Re-engage Interested Users: Mobile retargeting allows businesses to re-engage with users who have previously interacted with their mobile app or website but have not yet completed a desired action, such as making a purchase or signing up for a service. By reminding these users of their initial interest and providing personalized incentives, businesses can encourage them to return and convert.

Increase Conversion Rates: Retargeting campaigns often yield higher conversion rates compared to traditional advertising efforts targeting cold audiences. This is because retargeted users are already familiar with the brand and have shown some level of interest, making them more likely to convert when presented with relevant offers or reminders.

Enhance Brand Recall: By displaying targeted ads to users as they browse other websites or use mobile apps, mobile retargeting helps keep the brand top-of-mind and reinforces brand recall. This repeated exposure can increase brand awareness and improve the likelihood of users returning to engage with the brand.

Improve ROI: Mobile retargeting can be a cost-effective marketing strategy, as it typically requires lower advertising budgets compared to acquisition campaigns targeting new users. Since retargeted users are already familiar with the brand, they are more likely to convert, resulting in a higher return on investment (ROI) for businesses.

Personalize User Experience: Mobile retargeting allows businesses to deliver personalized messaging and offers tailored to each user’s interests and behaviors. By segmenting users based on their past interactions and preferences, businesses can create targeted ads that resonate with individual users, increasing the effectiveness of their campaigns.

Reduce Cart Abandonment: For e-commerce businesses, mobile retargeting can be particularly effective in reducing cart abandonment rates. By reminding users of items left in their shopping carts and offering incentives to complete the purchase, businesses can recover potentially lost sales and increase revenue.

Optimize Customer Journey: Mobile retargeting helps businesses optimize the customer journey by guiding users through the conversion funnel more effectively. By delivering relevant messaging and incentives at key touchpoints, businesses can remove barriers to conversion and facilitate a seamless and engaging user experience.

Mobile Retargeting helps keep the brand top-of-mind and reinforces brand recall.

Things to consider

There are some points that are important to consider when you start to work with mobile app retargeting. The approach has to be different with a client that already knows about your app. Check it out:


For app retargeting, something unique is important to the user. So, be creative, analyze the history of the user before you uninstall the app. For example, if your app is a game, try to retarget the customer showing his last score, encouraging to go back.


One thing very important to pay attention is the frequency that users are seeing your campaign. Sometimes, it’s not necessary that someone see many times the same image or phrase.

It depends on your strategy to each client so, you can set a limit to people seeing the posts. Some users need see something more than one time to be convinced. It goes by the study of the type of user.

Deep Linking

Before everything, you need to know that deep linking is a link that sends somebody directly to the app’s page for download. So, always pay attention on this. Be careful to put the right link and double check to which app store this user will be sent.

You already get that retargeting is a good choice to have lost conversions back. But, don’t forget to work with user acquisition too. The both strategies are important to an app successful.

More than that, optimization of the app is very important  to get users, be it for the new one or early users. App Store Optimization is an ongoing process that puts your app in front of the others.

Why choose RankMyApp for app retargeting?

Don’t you have an idea about what is that? Don’t worry! We from RankMyApp can help you with this. Do you have an app? Make a personalized analysis with one of our specialists in ASO.

Choosing RankMyApp to work with retargeting for your app offers several compelling reasons:

  1. Expertise in Mobile Marketing: RankMyApp has a deep understanding of mobile marketing strategies, including retargeting. Their team of experts is well-versed in the nuances of mobile advertising and can develop effective retargeting campaigns tailored to your app’s specific needs and goals.
  2. Integrated Approach: RankMyApp offers integrated solutions that combine app store optimization (ASO), user acquisition, and retargeting strategies. By leveraging multiple channels and tactics, they can maximize the impact of your retargeting efforts and drive meaningful results for your app.
  3. Data-Driven Optimization: RankMyApp takes a data-driven approach to retargeting, analyzing user behavior and engagement metrics to optimize campaign performance. By continuously monitoring key performance indicators (KPIs) and making data-driven adjustments, they can ensure that your retargeting campaigns deliver the best possible results.
  4. Customized Retargeting Strategies: RankMyApp develops customized retargeting strategies tailored to your app’s unique audience and objectives. Whether you’re aiming to re-engage lapsed users, drive in-app purchases, or increase user retention, they can create a retargeting strategy that aligns with your goals and maximizes ROI.

Overall, choosing RankMyApp to work with retargeting for your app can provide you with the expertise, resources, and support you need to effectively re-engage users, drive app growth, and achieve your marketing objectives.

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