News and trends about Mobile Marketing

Stay on top of the main contents of App Growth and Mobile Intelligence.

Short tail: what is it and what are its impacts in app optimization

Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from

Understand what is keyword stuffing and how to avoid it

Have you ever heard of keyword stuffing or Black Hat? These two terms are directly related and, if you work with digital marketing, you

Reach vs impressions: measuring different metrics

If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach

Retail marketing: how to use mobile trends in strategy

Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific

User journey: what is it and how to analyze it?

The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may

The importance of digital performance for your app

Digital performance refers to how an application is performing in relation to performance strategies. To measure your app’s digital performance, some factors, such as

Types of data analysis done in a mobile campaign

In a complete mobile marketing campaign, you need to do different types of data analysis. Thus, it is possible to have more accurate information,

Which key performance indicators you should analyse

Making use of key performance indicators is critical to know more about the effectiveness of marketing strategies applied in your app. That’s because among

Traffic source in apps and strategies to increase visits

A visitor usually reaches an app through a traffic source. This source can be organic, paid, social, email… The important thing is that your

What to evaluate when creating in app advertising

In app advertising is becoming an increasingly assertive bet for those looking to outline more effective marketing strategies, especially when it comes to advertising

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.