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News and trends about Mobile Marketing

Stay on top of the main contents of App Growth and Mobile Intelligence.

Short tail: what is it and what are its impacts in app optimization

Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from

Understand what is keyword stuffing and how to avoid it

Have you ever heard of keyword stuffing or Black Hat? These two terms are directly related and, if you work with digital marketing, you

Reach vs impressions: measuring different metrics

If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach

Retail marketing: how to use mobile trends in strategy

Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific

User journey: what is it and how to analyze it?

The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may

The importance of digital performance for your app

Digital performance refers to how an application is performing in relation to performance strategies. To measure your app’s digital performance, some factors, such as

Types of data analysis done in a mobile campaign

In a complete mobile marketing campaign, you need to do different types of data analysis. Thus, it is possible to have more accurate information,

Which key performance indicators you should analyse

Making use of key performance indicators is critical to know more about the effectiveness of marketing strategies applied in your app. That’s because among

Traffic source in apps and strategies to increase visits

A visitor usually reaches an app through a traffic source. This source can be organic, paid, social, email… The important thing is that your

What to evaluate when creating in app advertising

In app advertising is becoming an increasingly assertive bet for those looking to outline more effective marketing strategies, especially when it comes to advertising

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