Why black hat techniques are too risky for developers
App Store Optimization (ASO) is hard work, but it’s necessary to maximize your app’s potential. You might be tempted to resort to black hat techniques when trying to improve ASO, but if you stick around you will soon see why you really don’t want to. What Are Black Hat Techniques? Before laying out the list […]
Everything you need to know about the new Google Play Store
The new Google Play Store has just been unleashed. Are you ready for it? The Google Play Store is where Android users obtain apps for their devices. Because Google is always hard at work to make improvements and keep its users happy, the Google Play Store is periodically updated. If you are an app developer […]
Increase performance with mobile app analytics
It is widely known that if you are aiming to increase your app’s performance, it is a must to collect data through mobile app analytics to you achieve that goal. The best way to know if your app is succeeding or not is to analyze if the applied strategies generate demand and income, and this […]
What is m-commerce and how it affects sales volume
M-commerce can be defined as the evolution of e-commerce, where businesses rely on mobile devices to provide users a great experience based on their location and behavior. But, after all, what is m-commerce? M-commerce involves business transactions through mobile devices and it has been changing the way brands interact with consumers and vice-versa. In today’s […]
How to measure and improve your digital marketing strategy
Implementing a digital marketing strategy successfully requires lots of work. You need to take into account some key elements, listen to what your audience has to say about your brand, measure results and based on that, make adjustments to improve your strategy. Is it possible to know if your marketing tactics have been working? Well, […]
Why streaming apps are expected to continue growing
We believe many people worldwide are familiar with streaming apps. Otherwise, how would they be able to watch their favorite series and movies on Netflix? Maybe some of them are fans of Game of Thrones and they know it is not available on Netflix. So what do they do? They go to an app store […]
How frequently you should update apps
We will start this article with a question. How often should you update apps? As soon as the first version of your app has been built and launched, the following step should be focused on maintenance and support. The most downloaded apps on the app stores frequently make updates available on a weekly or monthly […]
What is the best app strategy: brand or performance?
A common thread that has recently emerged is if established corporations and startups should be focusing on performance or brand strategy to meet their objectives. In this article, we will go through the main differences between these two marketing strategies and advise you to follow the best approach to achieve your goals. What is brand […]
App analytics: understanding why users uninstall an app
With app analytics we can understand numbers, what they represent and also the performance of the app. And when we talk about performance, many developers think, why would a user uninstall my app? This question can be personal but at the same time, there are some factors that can give us general answers. And, with […]
Product management strategy: the best roadmap for apps
We always insist to repeat how many apps are already there in the app stores and how important it is to have a difference to get success. Apps are made to make the users life easier and be part of their routine. And to not sink into the options, apps have a product management strategy. […]