What’s mobile lifetime value and why it’s important?
In your opinion, what is the most important metric that an app can have? This is a hard question because we usually use more than one to discover different things about the app and its performance. More than ASO optimization, the success that apps have rests heavily on marketing strategies adopted. But let’s talk about […]
Google Universal App Campaign x Apple Search Ads
Two app stores and two different marketing tools. On one side, we have the Google Universal App Campaign, on the other, Apple Search Ads. Both tools are made to improve app performance. But which one is better and gives more value when invested in? Even that we know that the ideal is to use both […]
Facebook secrets for the app success
Mark Zuckerberg is today a household name. One of the founders of the most popular and accessed social media network of the world, Facebook, not only controls this but other famous social media channels like WhatsApp and Instagram. But what is Facebook’s secret to have so many users and, many of who are engaged? This […]
Top social media apps: features and results
I bet that one of the most useful app among the apps installed on your phone is a social media app. But why does we like it so much? First of all, because it connects us to each other. There are a lot of app examples that we can use which now make part and […]
How to increase your customer loyalty in apps?
What is the best feature of your app? Is it enough to keep users? One of the bigger challenges when marketing apps is loyalty. The competition inside the app stores makes this journey harder, but not impossible. Before when apps had not yet become popular people downloaded them to explore the world. Now, with so […]
3 app monetization insights and strategies
App monetization is the way to make money with an application. Considering that people pass hours and hours per day using their smartphones, a lot of entrepreneurs see a great opportunity to invest in this giant market. Thinking of developers who are still understanding how to create a revenue with an app, we brought some […]
5 mobile marketing strategy for m-commerce
The e-commerce is a consolidated success on internet, and a significant part of people prefer to buy online because of the facilities. With this wave, we have a market of apps that are on the rise. Do you know the implications? That e-commerce is betting in m-commerce too. So, to not stay behind the sharks […]
Know the growth marketing models to increase app results
There are many types of growth marketing hacking that most apps use, with the goal of getting results. We already talked here about some growth hacking strategies, but now we have something much more complex: loops. This strategy uses feedback in the favour of the app. It’s a way to provide an incredible service for […]
How to optimize keyword strategy per app category
You already know that you need to choose a category for your app and select some keyword in order to optimize it. But did you know how to create a keyword strategy relevant to the category that your app fits in? That’s why it’s extremely crucial to invest in App Store Optimization to create the […]
What are the 5 pillars of the most successful apps?
For everything that we do in this life, we follow instructions to be successful. And when we look for results with an app, there are five crucial pillars that it’s based on to have success. So what do you need to be the most successful app in your category? It’s important to remember that for […]