5 new mobile design trends to inspire

Who wants to start 2019 with the best mobile design for their app? We know that users care a lot about design and how inviting the application is. They want to see themselves in the service, see that they have something in common, even if it’s something as simple as the  colours of the organization. […]

Application security measures: WhatsApp tests and their importance

Do you feel that since the past few months more and more people are about their information available online? And this is happening because everybody is connected 24 hours a day through mobile. It means that application security now is an important concern for many. When we talk about apps, naturally we think about WhatsApp […]

How to adapt mobile strategies according to the marketing funnel?

Man working on marketing funnel strategy

The marketing funnel is a great method to observe and stay connected with the customer since he knows your business because of his purchase and the feedback he left about the experience with your app. If you have control of all these phases, it’s easier to create strategies to offer a good service for your […]

How to use paid Instagram posts to improve your app downloads?

It’s a fact that Instagram is one of the most used social media channels these days that influences a lot of people’s lifestyle. But how to promote your app in such places not directly related with app stores? Simple, with paid Instagram posts! Don’t think that you’ll spend a lot of money and it will […]

Feature graphic: the changes and the impacts of Play Store feature graphic

Illustrative art referring to feature graphic

We know that app stores are always updating their systems looking to improve user experience in a bid to remain attractive to users. Recently, Google Play Store made a change that has left developers worried. We are talking about future graphic. This resource has begun disappearing and has disappeared for some users gradually. But how […]

Black Friday statistics to be prepared this year!

Black Friday is coming and I bet that you, as an app developer haven’t thought yet about these strategies to be part of the event. Now, more than ever, don’t participate in these things that will leave you behind competition. Thinking about this it’s always not clear why sales are so important to get success. […]

App ranking: trends and factors for mobile apps in 2018

Every app maker’s dream is to have their app on the top of app store ranking. But everyone that has an app knows how hard it is. But thanks to App Store Optimization it is easier to predict the success of an app. ASO strategies have to be analyzed and keep changing based on app […]

6 steps to be ready for Black Friday marketing success

This is the perfect “how to” text. You probably know that Black Friday is coming and it is an incredible opportunity to profit from. It is not just about make money or a specific promotion, it’s the opportunity to get new downloads, bring quality users to your app and to popularize your name. But at […]

Black Friday x Cyber Monday: choosing your mobile strategies

If you live on the Earth, you probably already have heard somebody talking about Black Friday and Cyber Monday. They are one of the biggest events when we talk about promotion and sales, especially on the internet. But, how to use this kind of event in favour of your app? As we know, the majority […]

Singles Day sales: data and trends in 2018

If you thought that only valentine’s day and Black Friday in itself were the only days to get sales, would you believe if I told you that Singles Day sales have an important role in the market? More than that, it can affect mobile marketing too. When we talk about a good opportunity to have […]