Emoji & marketing: impacts for mobile strategy
You probably have used a lot of emojis in your chats to express feelings, to shorten some answers or just for fun sakes. This feature has evolved into a natural approach to teach conversation. But, did you know that it’s possible to use emojis for marketing? Sometimes we see some push notifications with emojis or […]
App Store Connect doubts: RMA hypothesis and analysis
People have been using iTunes Connect from the last few years. Over time it has got many updates. That’s why now the old iTunes Connect is called by a new name: App Store Connect. To make it clear to the developers and help them understand how App Store Connect works, our RankMyApp team has come […]
Do you really need creative apps to boost your business?
How many times when you were watching TV and started using the phone when ads came because the content wasn’t interesting? It’s crazy but it can happens with apps too. That makes it imperative to invest in creative apps! Some app developers defend the idea that creative marketing strategies don’t work with apps. On the […]
Android Instant Apps: know the benefits and the impacts for your business
Since Google is Google we never know what to expect from news and updates. We say that because now we have a new tool that is leaving developers confused. We are talking about Android Instant Apps. This functionality says a lot about how Google invests in user experience. But, it’s important to pay attention to […]
How content marketing strategy can improve your app performance?
We already talked about different kinds of marketing strategies, including App Store Optimization, that can increase the visibility and downloads of the app. But, did you ever think about using content as a marketing strategy? It’s a nice way to be recognized by the users and show them that you are more than an app […]
3 signs a bad app is still worth saving
There are two kind of apps. The one that users download and use it everyday and other that users download, use just one time and probably uninstall or abandon it in some unknown folder. Users categorize the second kind of apps as bad apps. It doesn’t necessarily mean that it’s a bad app, but at […]
How to target your app with different generations?
When you define a category for your app perhaps you’ll also choose some target for your app. It’s done to direct your app to the right public. To do this, it’s necessary to have a target research to define who you want to reach. One of the best marketing strategies is to define your audience […]
4 ways to use benchmark for your app success
Have you ever come across the expression “benchmark app”? Benchmarking is an important marketing mobile strategy to analyze other apps doing the same thing as you. If you are thinking that with this strategy you will steal other app ideas, it doesn’t work like that. Analyzing the concurrence is a good plan to improve things […]
Voice search SEO: how does it work for apps?
In a world where people are looking for easy ways to do anything, voice search just became an extension of that behavior. One can search for something without typing, just using the microphone of the smartphone. For developers, if the expression “voice search SEO” isn’t common, it should be! Google Play Store provides the option […]
App statistics: the life or death seconds
How much time do you spend choosing a random app? Probably less time than you imagine. A wide majority of users want the app they’re searching for in the shortest possible time. If they realize that they’re wasting time, they give up. That’s why app statistics are so important to analyze what your app needs […]