Create an effective customer acquisition strategy
Every digital marketer needs a good customer acquisition strategy. Read this article to learn more about acquisition marketing. What is customer acquisition? Acquisition marketing involves using tactics to gain new customers or app users. You should aim to keep your customer acquisition costs low in order to keep your ROI high. Lead acquisition vs customer […]
Create millennial apps to tap into a younger market
With a tendency to use mobile devices over desktop computers, millennials have changed the digital world. App developers must use this trend to their advantage by creating millennial apps that capture the attention of this young generation. Start with researching Before you can build mobile apps that millennials love, you have to understand what they […]
Increase app downloads with seasonal marketing
Seasonal marketing can increase app downloads and in-app purchases during certain times of the year. If you are interested in using this effective mobile marketing strategy, read this article to find out more. Seasonal Marketing There are many annual events and holidays that give digital marketers opportunities to create customized campaigns for different seasons. They […]
If your app design is ready, you are ready to design your product page
Your app store layout is crucial if you want users to install your app. After creating the perfect app design you don’t want to blow it on the product page. Learn how you can create a product page that converts. How users behave on the product page Before creating your product page, you must understand […]
Increase performance with mobile app analytics
It is widely known that if you are aiming to increase your app’s performance, it is a must to collect data through mobile app analytics to you achieve that goal. The best way to know if your app is succeeding or not is to analyze if the applied strategies generate demand and income, and this […]
What is m-commerce and how it affects sales volume
M-commerce can be defined as the evolution of e-commerce, where businesses rely on mobile devices to provide users a great experience based on their location and behavior. But, after all, what is m-commerce? M-commerce involves business transactions through mobile devices and it has been changing the way brands interact with consumers and vice-versa. In today’s […]
Should you focus on customer acquisition cost?
Customer acquisition cost can be commonly defined as an evaluation of the number of sales, communication and marketing efforts, and many other expenses that are usually required to attain new paying clients. There are many ways to estimate its cost, though, many people strongly believe that only sales and marketing expenses should be taken into […]
Build an outstanding mobile e-commerce strategy
It is safe to say that mobile e-commerce has been reshaping the way companies interact with their customers and do business. Mobile has become fundamental for content consumption, advertising and shopping, which can boost sales and definitely raise engagement. In 2013, e-commerce sales in the United States reached $58.5 billion and are supposed to reach […]
What is the best app strategy: brand or performance?
A common thread that has recently emerged is if established corporations and startups should be focusing on performance or brand strategy to meet their objectives. In this article, we will go through the main differences between these two marketing strategies and advise you to follow the best approach to achieve your goals. What is brand […]
App analytics: understanding why users uninstall an app
With app analytics we can understand numbers, what they represent and also the performance of the app. And when we talk about performance, many developers think, why would a user uninstall my app? This question can be personal but at the same time, there are some factors that can give us general answers. And, with […]