Women in tech: 4 appreneurs to inspire
As Beyonce already said: who runs the world? Girls! The thing is, when we talk about technology, naturally people imagine a man as CEO or appreneur. So if you think like that, it’s time to open your way of thinking and see that women are in the tech control too! Thinking that we need to […]
How to take the best screenshots: portrait or landscape?
Everyone knows that one of the most important parts of optimization process is the screenshot. We say that because this element brings information that the user wants to know: how the app works in fact. That’s why it is extremely important choose the best screenshots, so it will be easier to get new conversions. There […]
Know the growth marketing models to increase app results
There are many types of growth marketing hacking that most apps use, with the goal of getting results. We already talked here about some growth hacking strategies, but now we have something much more complex: loops. This strategy uses feedback in the favour of the app. It’s a way to provide an incredible service for […]
Screenshots on iPhone X: impacts on app optimization
As everyone knows, iPhone X is already a success, plus an Apple launch that came to stay. But every time that Apple brings a new iPhone variant to the market, you probably already know what happens next: a new version of iOS. But this time we are going to focus on the screenshots feature on […]
How to optimize keyword strategy per app category
You already know that you need to choose a category for your app and select some keyword in order to optimize it. But did you know how to create a keyword strategy relevant to the category that your app fits in? That’s why it’s extremely crucial to invest in App Store Optimization to create the […]
Application security measures: WhatsApp tests and their importance
Do you feel that since the past few months more and more people are about their information available online? And this is happening because everybody is connected 24 hours a day through mobile. It means that application security now is an important concern for many. When we talk about apps, naturally we think about WhatsApp […]
How to adapt mobile strategies according to the marketing funnel?
The marketing funnel is a great method to observe and stay connected with the customer since he knows your business because of his purchase and the feedback he left about the experience with your app. If you have control of all these phases, it’s easier to create strategies to offer a good service for your […]
How to use paid Instagram posts to improve your app downloads?
It’s a fact that Instagram is one of the most used social media channels these days that influences a lot of people’s lifestyle. But how to promote your app in such places not directly related with app stores? Simple, with paid Instagram posts! Don’t think that you’ll spend a lot of money and it will […]
Feature graphic: the changes and the impacts of Play Store feature graphic
We know that app stores are always updating their systems looking to improve user experience in a bid to remain attractive to users. Recently, Google Play Store made a change that has left developers worried. We are talking about future graphic. This resource has begun disappearing and has disappeared for some users gradually. But how […]
Holiday season and its importance for mobile retail
There is no best time of the year than holiday season! It’s a huge opportunity to board in the sales era and get new users, conversions and buyers. The best part is that apps are included in the frenzy, not just e-commerce. We say this because people are prone to use more and more apps […]