App ranking: trends and factors for mobile apps in 2018
Every app maker’s dream is to have their app on the top of app store ranking. But everyone that has an app knows how hard it is. But thanks to App Store Optimization it is easier to predict the success of an app. ASO strategies have to be analyzed and keep changing based on app […]
6 steps to be ready for Black Friday marketing success
This is the perfect “how to” text. You probably know that Black Friday is coming and it is an incredible opportunity to profit from. It is not just about make money or a specific promotion, it’s the opportunity to get new downloads, bring quality users to your app and to popularize your name. But at […]
Black Friday x Cyber Monday: choosing your mobile strategies
If you live on the Earth, you probably already have heard somebody talking about Black Friday and Cyber Monday. They are one of the biggest events when we talk about promotion and sales, especially on the internet. But, how to use this kind of event in favour of your app? As we know, the majority […]
Singles Day sales: data and trends in 2018
If you thought that only valentine’s day and Black Friday in itself were the only days to get sales, would you believe if I told you that Singles Day sales have an important role in the market? More than that, it can affect mobile marketing too. When we talk about a good opportunity to have […]
Android Instant Apps: know the benefits and the impacts for your business
Since Google is Google we never know what to expect from news and updates. We say that because now we have a new tool that is leaving developers confused. We are talking about Android Instant Apps. This functionality says a lot about how Google invests in user experience. But, it’s important to pay attention to […]
How content marketing strategy can improve your app performance?
We already talked about different kinds of marketing strategies, including App Store Optimization, that can increase the visibility and downloads of the app. But, did you ever think about using content as a marketing strategy? It’s a nice way to be recognized by the users and show them that you are more than an app […]
How to target your app with different generations?
When you define a category for your app perhaps you’ll also choose some target for your app. It’s done to direct your app to the right public. To do this, it’s necessary to have a target research to define who you want to reach. One of the best marketing strategies is to define your audience […]
Data app 2018: user behavior and the impacts for ASO
Now that apps are more internationalized than ever, it’s very important to analyze the data of apps nowadays, understanding what users are doing and based on that, what they expect from an app. This kind of information can help with your own marketing strategies, because it can impact the App Store Optimization. Thinking about it, […]
The importance of Google Store backlinks on ASO
It’s known how important backlinks are to websites. They’re crucial to the ranking process. But, did you know that backlinks can be important to ASO too? More specifically, Google Store backlinks play a fundamental role in app ranking. To improve your conversions, you should count on it! Backlinks and ASO? For those who that doesn’t […]
AI for app: the importance for ASO
The internet revolution initially was scary for most people. This has changed now because everyone has access to it and now we can’t live without it. We are on the cusp of another break through artificial intelligence. This resource impacts the developers and apps that dominate the scenario. That’s why we’re going to talk about […]