App reinstalls: the effects for ASO and how to retention the user
According an article from Tune, average 42% of downloads in app stores comes from reinstalls of apps. In other words, perhaps the downloads that you’re getting were from users who once were using the app. But, you probably are asking yourself why this happens and how it can affect optimization. Don’t worry, we’re going to […]
Top 7 growth hacking strategies
We know that it’s very hard to develop an app and even harder to get it visibility in app stores. The big challenge that apps face is to rank well, have a lot of conversions and be retained by users. None of this is easy, but we are covering top seven tips of growth hacking […]
Augmented reality: benefits for business
Do you remember when initially started talking about augmented reality like 10 years ago? The “sensation” started with QR codes because the tags were not enough and didn’t have too much information. Time passed and the internet stopped talking about it. Perhaps due to other types of technology coming to the forefront. But now in […]
App optimization: understand more about A/B testing
A/B testing has been a thing almost for as long as digital marketing has existed. The idea is quite simple: in an A/B test we create two variations of the same offer, with a minor difference between them. After that, the first variation is sent to half of the leads and the second version is […]
How to define the branding for your app?
We always see dependable brands in the market that offer popular products. Just think of a simple example, you don’t say razor blade, you tell Gillette. The brand Gillette is so well-acquainted that people associate it with razor blades. To do something similar for your app you need app branding. To strengthen the name of […]
App Icons Color Palette: the most popular colors
How many times do you catch yourself thinking “I don’t have time for nothing” or “I’m always running”? To serve as a consolation, you aren’t alone. People have no patience anymore, even to download an app. That’s why the app icon is so important. If you don’t get it, don’t worry, we’re going to explain. […]
What is a good conversion rate for your app?
Metrics are the key to analyze if your app is doing well in app stores or need improvement. With it, it’s possible to know how good your conversion rate is and what you need to do to improve the numbers. The fact is: you need to feed your app with some strategies to affect your […]
Signs you need to change your mobile strategy
Before launching an app, you need a mobile marketing strategy to give more visibility to your business. Initially, it’s normal to maintain the same ideology working with fixed ideas. But, there is a problem with that. The market is changing all the time so, the strategies have to fit into a new strategy which is […]
Predictive apps are the new relationship between user and smartphone
The development of technology in the mobile handset industry is increasingly innovative. Nowadays, the cell phone is no longer just a means of communicating via voice or text messages. That’s why today we have predictive apps. These original functions will remain, of course, but with the added possibility of a mobile device providing so many […]
Long tail keywords: what is it and why is it important for ASO?
Research to improve your application is gaining relevance, but so far you haven’t understood why the chosen keywords are not reflecting as many results on the search mechanism. Even when creating informative content with solid background and relevance, you do not always reach the audience as you wish. You have to invest in a user […]