Should you focus on customer acquisition cost?
Customer acquisition cost can be commonly defined as an evaluation of the number of sales, communication and marketing efforts, and many other expenses that are usually required to attain new paying clients. There are many ways to estimate its cost, though, many people strongly believe that only sales and marketing expenses should be taken into […]
Build an outstanding mobile e-commerce strategy
It is safe to say that mobile e-commerce has been reshaping the way companies interact with their customers and do business. Mobile has become fundamental for content consumption, advertising and shopping, which can boost sales and definitely raise engagement. In 2013, e-commerce sales in the United States reached $58.5 billion and are supposed to reach […]
What is the best app strategy: brand or performance?
A common thread that has recently emerged is if established corporations and startups should be focusing on performance or brand strategy to meet their objectives. In this article, we will go through the main differences between these two marketing strategies and advise you to follow the best approach to achieve your goals. What is brand […]
App analytics: understanding why users uninstall an app
With app analytics we can understand numbers, what they represent and also the performance of the app. And when we talk about performance, many developers think, why would a user uninstall my app? This question can be personal but at the same time, there are some factors that can give us general answers. And, with […]
Product management strategy: the best roadmap for apps
We always insist to repeat how many apps are already there in the app stores and how important it is to have a difference to get success. Apps are made to make the users life easier and be part of their routine. And to not sink into the options, apps have a product management strategy. […]
What’s mobile lifetime value and why it’s important?
In your opinion, what is the most important metric that an app can have? This is a hard question because we usually use more than one to discover different things about the app and its performance. More than ASO optimization, the success that apps have rests heavily on marketing strategies adopted. But let’s talk about […]
Google Universal App Campaign x Apple Search Ads
Two app stores and two different marketing tools. On one side, we have the Google Universal App Campaign, on the other, Apple Search Ads. Both tools are made to improve app performance. But which one is better and gives more value when invested in? Even that we know that the ideal is to use both […]
Facebook secrets for the app success
Mark Zuckerberg is today a household name. One of the founders of the most popular and accessed social media network of the world, Facebook, not only controls this but other famous social media channels like WhatsApp and Instagram. But what is Facebook’s secret to have so many users and, many of who are engaged? This […]
How to increase your customer loyalty in apps?
What is the best feature of your app? Is it enough to keep users? One of the bigger challenges when marketing apps is loyalty. The competition inside the app stores makes this journey harder, but not impossible. Before when apps had not yet become popular people downloaded them to explore the world. Now, with so […]
3 app monetization insights and strategies
App monetization is the way to make money with an application. Considering that people pass hours and hours per day using their smartphones, a lot of entrepreneurs see a great opportunity to invest in this giant market. Thinking of developers who are still understanding how to create a revenue with an app, we brought some […]