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News and trends about Mobile Marketing

Stay on top of the main contents of App Growth and Mobile Intelligence.

Find out what is KPI and which ones to monitor

To understand more about what is KPI, you must first know what this acronym means. Key Performance Indicators are measures that can be used

Learn what is acquisition cost and its importance

Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary

What to evaluate when creating in app advertising

In app advertising is becoming an increasingly assertive bet for those looking to outline more effective marketing strategies, especially when it comes to advertising

How to use marketing KPIs in your app

Key Performance Indicators (KPIs) for marketing are essential to gauge the success of your marketing strategy. If you are an app developer, keep reading

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