To understand more about what is KPI, you must first know what this acronym means. Key Performance Indicators are measures that can be used on mobile to monitor an application’s performance.
Strategies to increase the number of users
In other words, KPIs are ways of representing a situation. In this case, the indicators show the reality of the application, taking into account aspects such as how many people are doing its installation or actively using it.
It’s through KPIs that you can tell if your app is on track to achieve your goals. Therefore, before you start using indicators, you need to set goals and objectives. Only after this step can you determine what type of KPI is important to monitor. Here are some examples of indicators that can be monitored on mobile.
KPIs to monitor on mobile
Once you understand what is KPI, it’s time to start monitoring it. Although some metrics depend on the particularities of each app, certain KPIs can be monitored in most apps. Here are some examples of performance indicator scans to follow along:
DAU and MAU
The acronym DAU stands for Daily Active Users, that is, it represents active daily users. The acronym MAU, or Monthly Active Users, represents active monthly users. It’s interesting to monitor these KPIs, as they show users’ engagement with the app, both day-to-day and during the month.
Another important KPI is the user experience, which seeks to find out if users think the app is useful, meets their needs and works well. Many apps measure this indicator through search, including a pop-up in the initial interface and asking if the person would nominate the app to someone.
The user growth rate is important because it shows not only the increase in users using your app but also the reasons why this number is increasing. It is interesting to study the factors that led to this growth, so that it is possible to replicate them and keep this indicator high.
Just as installations are important, the uninstall rate can also reveal data essential to app development. Studying what is KPI can reveal the reasons why the app is being uninstalled, giving you the chance to fix this problem and retain more users.
Number of records
For apps that allow users to create accounts to save their updates, this KPI is also interesting. It may indicate that the user is willing to provide personal data in exchange for the functionality of your app. In addition, with the email address in hand, you can send updates and create a relationship with that user.
It is also essential to worry about the failure rate that the app presents, since it is a factor that can negatively impact the user experience, whether by slowness or poor execution of functionalities. Tracking this KPI can help you fix the flaws and understand how and why they’re happening.c
Updates are common in apps because they keep users happy. And to understand if your audience is actually engaged, it’s important to monitor how many users download updates. In addition, you can also check how app ratings have changed after each update.
Count on RankMyAPP!
More than knowing what is KPI, it is also necessary to understand how to make a strategic monitoring of these indicators. For this, you can count on RankMyAPP and create, in partnership with us, mobile marketing strategies that will leverage your application. Talk to one of our experts and learn more!