Artificial Intelligence (AI) often evokes mixed feelings of excitement and skepticism, especially regarding its application in review analysis. Many customers and users express concerns
Com a oferta de serviços multicanal, a criação de estratégia omnichannel se tornou uma necessidade, considerando a expectativa que os consumidores passaram a ter
Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific
You’ve probably heard about the standard conversion funnel — widely used in digital marketing to follow the consumer’s path until the moment of purchasing
A good work of mobile marketing consists of several data analysis, since the information obtained contributes to the creation of more assertive strategies. However,
