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Overcoming Distrust: How Artificial Intelligence is Transforming Review Analysis

Artificial Intelligence (AI) often evokes mixed feelings of excitement and skepticism, especially regarding its application in review analysis. Many customers and users express concerns

Implementing benchmarking mobile in your strategy

When entering the universe of competition between apps, benchmarking mobile is a valuable tool to know how you are doing in relation to your

Important questions to make about app user acquisition

When the subject is app user acquisition, there are some questions you may ask yourself about your app in order to obtain a greater performance

App growth: what to do to improve it

If you are looking for app growth, this text can help you figure out what to do to achieve it. But first, it’s necessary

Why calculate the market share for your mobile strategy?

Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric

Three steps to conquer mobile user acquisition

One of the greatest challenges for apps is consistent mobile user acquisition, mostly in the organic way. But, with higher competition, sometimes it is very

iOS 14 is here: how it affects your app’s strategies

WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in

You Should Follow These Mobile App Icon Tips

Creating a mobile app icon is a very important part of ASO that can’t be overlooked, so make sure to choose the best app icon possible.

Learn how to retain customers with your app

Have you ever wondered how many apps are developed and marketed throughout the year? In reality, there are several, so many entrepreneurs see it

The importance of having a five-star app

A five-star app is more than just a platform that pleased and answered, perfectly, the need of the user’s majority. Having a good evaluation in the