The competition among apps is fierce. Getting help from ASO services can help your app rise above its competitors and reach success.
What is ASO?
App Store Optimization, or ASO, is the never-ending process of optimizing your app’s page so that it reaches the top of the search results. ASO for app stores is comparable to SEO for internet search engines.
Perfecting your ASO strategy produces the following benefits:
- Increasing Organic Downloads – Good ASO practices increase app rank. It’s extremely beneficial to rank well because app stores are a major source of app downloads. If users can’t find your app in the app store, you may be missing out on countless downloads.
- Reducing Marketing Costs – Organic installs are basically free and will not decrease revenue.
- Reaching Your Target Market – ASO practices gets your app in front of users who are actually interested in it.
There are several key elements of your app’s page that need to be optimized. Just to give you an idea of the work involved, let’s take a look at some important aspects of ASO.
Finding the best keywords
Keywords play a major role in ASO. Finding and using the right keywords improves app rank, so don’t miss this step! The best keywords are relevant to your app, popular with your target market, and not too competitive.
Coming up with the perfect app title
Your app title should make your app’s purpose clear. It should also include your app’s most important keyword.
Writing an amazing app description
Writing a compelling description that excites users about your app’s features and benefits will help convince them to download your app. The description must also include keywords.
Designing a great app icon
Icons are like first impressions. You want to impress users with your app’s mobile icon, or they will overlook your app. The icon needs to be unique, relevant to your app, and pleasing to the eye.
Creating the best app screenshots
Each screenshot is a visual representation of what your app does. They are even more important than a well-written description. Choose your app’s best features when deciding what to display.
Choosing the right app category
Make sure the right users find your app by choosing the right category. Placing your app in the wrong category might cause users who have no desire or use for your app to find it, which would be a total waste.
It’s important to keep an eye on the competition to ensure they don’t get ahead. You can also see which keywords they are using.
Why should you work with ASO services?
If you think ASO sounds like a lot of work, you are right! And you might be a bit overwhelmed. That’s understandable.
Don’t worry, ASO services can help. Here are a few benefits of hiring a professional service:
- Saves Time – ASO is a job that never ends. Your ASO strategy will need to be updated and improved on a regular basis. Do you have time for that?
- Reduces Stress – Because ASO is so important for app success, you can’t afford to get it wrong. Stressful, right? Get some peace of mind by giving the job to a trustworthy ASO service.
- Expertise – If you are just learning about ASO, it can be easy to make mistakes. ASO services offer the expertise of specialists who know how to improve app rank.
ASO is too important to mess up, so make sure to get help!
RankMyApp offers ASO services that can improve app rank and boost visibility, which increases user acquisition. Learn more about our ASO services and talk to a specialist!