illustrative art about the user friendly concept

User-friendly: basic principles and how to do it

The user-friendly concept is associated with how friendly an app or website is to the user. In this case, it should be considered that it has intuitive resources, is easy to use and reliable.

Usability is very important, especially considering that both the Apple Store and Play Store consider the user’s experience when picking featured apps from stores.

Besides, a user-friendly app has many more chances of having high rates of retention and conversion, which also influences ranking in app stores.

Noteworthy to say, User Experience (UX) and User Interface (UI) are different things, although they are very much connected. While UX focuses on meeting the user’s expectations, UI demonstrates that the interface of the app is personalized and easy to understand to its target audience.

Principles of accessible design

When developing an app, the first step is to guide yourself from two principles:


Help users navigate, projecting a clean interface in each step and with different call-to-action phrases.


Make your app strong enough to accommodate a variety of users.

7 fundamental steps in order to make a user-friendly app

illustrative art about the user friendly concept

Now that you know what is user-friendly, the first step is to observe which ones are the most successful apps in their segment and what are the main characteristics they offer to the user journey.

A good source of information is ratings and reviews. Thereby, you can visualize the top critics and complaints users have.

Make sure to also research informative contents and articles about it. Google itself offers some tips on its design guidelines.

1.Easy integration

Prevent the user from having to register in the first step of navigation, removing registration barriers such as email, login and credit card information. Allow the user to have a good first navigation and then ask for such information.


Intuitive navigation’s role is to allow the user to easily guide through tabs and the app functionalities. For that matter, it is fundamental that the user understands where each feature is inside the app. Resources like hierarchy of information help with that. Pay attention to visual appeals like color, shape, text and movement.

For example, in order to distribute the relative level of each item, put the actions in the top part of the screen or the bottom part of the screen — always accessible with shortcuts.

3.Focus order

Focus order is about the movement flow during the user journey. Thus, when opening it, the user follows the layout order by reading information from the top part of the screen towards the bottom of it. Because of that, focus order is directly associated with the hierarchy of information.


A user-friendly layout should be flexible and responsive because it should be able to adjust the content with every type and size of screen, accordingly with the device and many different resolutions. The main goal is to avoid that all the text is evenly displayed and doesn’t get distorted when read.

5.Conversation design

Besides the visual part, the text part is worthy of extra attention when it comes to user-friendly experiences. Conversation design allows that the language gets close to human conversations and interactions.

The more an interface boosts human conversation, the less the users require teaching to use it. The goal is for the conversation to guide the experience in an empathetic and clear way.


Accessibility in design aims for users with different skills to manage to navigate inside the platform. In this case, low-vision people, cognitive impairment, blind, motor disabilities, hearing disabilities or situational deficiencies (like a broken arm) should always be considered. An accessible app should provide support to assistive technologies.

7.Performance and stability

After the developing and app launch, it should be constantly monitored — especially its performance and stability. Therefore, check out data like ANRs (Application Not Responding) rates and rectify any bugs. Noteworthy to say that the user should be led to actualize the app when new adjustments are applied to it.

Here at RankMyAPP, through reviews intelligence, we aim to provide good insights to the app developers about improvements that users indicate in the comments. Thus, you can prioritize user-friendly actions in your app, either through organic optimization or through paid campaigns.

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