News and trends about Mobile Marketing

Stay on top of the main contents of App Growth and Mobile Intelligence.

User-friendly: basic principles and how to do it

The user-friendly concept is associated with how friendly an app or website is to the user. In this case, it should be considered that

Short tail: what is it and what are its impacts in app optimization

Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from

Understand what is keyword stuffing and how to avoid it

Have you ever heard of keyword stuffing or Black Hat? These two terms are directly related and, if you work with digital marketing, you

What do the apps for visually impaired need to have?

The apps are responsible for facilitating some day-to-day tasks, such as ordering lunch or checking the breaking news, wherever you are. They also contribute

A step-by-step guide to organic mobile User Acquisition

One of the greatest challenges for apps is consistent mobile user acquisition, mostly in an organic way. Due to the huge catalog available in

Wearable: understand what this trend is and how it works

It is a fact that applications facilitate our daily lives, but imagine if it could be used in watches or other accessories, eliminating the

Reach vs impressions: measuring different metrics

If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach

Retail marketing: how to use mobile trends in strategy

Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific

Do this to improve your mobile conversion funnel

You’ve probably heard about the standard conversion funnel — widely used in digital marketing to follow the consumer’s path until the moment of purchasing

Is it possible to have digital privacy nowadays?

It is undeniable the practicality that apps provide us in tasks that were previously bureaucratic, such as going to a bank branch or shopping

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