Illustrative art shows people with cell phones, referring to social networking apps

Social networks and apps: why are they important for your app?

The internet changed the way people interact with each other as well as work culture, and those changes first arose on social media sites. That is why social networks for apps are so important.

Social media helps people establish better relationships with their family and friends, and now the networking sites also show their significance for apps.

That is why people spend a lot of their time online browsing social sites, and usage has only gone up with increase in the use of  smartphones and tablets in

Mobile devices are gaining more and more space amongst people when compared to other ways of internet access. It is because prices and plans have become increasingly affordable and accessible.

Mobile accessibility in turn lures people to always stay online thus encouraging more time spent on social media.

Now you have to be asking: but how can the social sites help an app in this aspect?

With the ever constant presence of people on social media sites companies can funnel these channels to generate positive opinions and up interaction.

However, those who think that this is the only advantage that applications have in using social networks in their apps, are mistaken and you will understand more about it in the following chapter.

Social sites and their importance to apps

Illustrative art shows a person with a cell phone, referring to social networking apps

Initially, the use of social sites for apps can be seen as a problem,. After all this would be one more communication channel for managing a relationship with your clients.

However, it is worth remembering that the primary factor that makes  social sites such an exciting place for your brand is that your audience is indeed there. Therefore, interaction with your clients becomes more accessible.

Every second, thousands of people share relevant information about their profile or their needs and demands digitally, either by a blog comment, on their status, in various ways, and this can end up in generating insights and adding value to enterprises.

Thus, it is clear that social sites are vital for the development of a sound work plan that reflects on the acquisition of new customers and consequently increases the number of sales and downloads.

Companies can use these platforms differently and obtain numerous advantages and benefits. See the following main advantages of social sites for the expansion of your app.

Advantages of social sites for your app

There are some advantages that you need to know if you invest in social networks for your app. Check it out:


It is without  doubt one of the most pursued traits today, and you as an entrepreneur engender loyalty through the use of social sites.

From the moment your app takes part on a social exchange on social media, for example, by creating a fan page, you are setting an interactive channel for your client, where he can communicate at any moment with your company, exposing his opinions and criticisms.

The confidence built in this relationship will become more concrete and real, making your clients more loyal to the product and service that your app is offering.

Brand awareness

It is for sure that your brand will become more noticeable around the world through the use of social sites as part of your marketing strategy. It is because the internet is ground without any geographical barriers and through this platform your app can reach a new audience, and as a result, expand your business.

Increased number of downloads

If you build an effective strategy that provides better visibility for your business, this will almost certainly increase the number of your downloads.

However, it is worth mentioning that the results do not appear immediately, it is first necessary to establish a relationship with your clients.

These platforms are a means to promote interactivity between your business and clients and so they should be integrated into the market strategy to achieve the expected results.

Increased traffic

If you express the advantages of your app, you are naturally leading followers from the social media page to your download page. The result of this process consists of an increase in the traffic as well as the credibility of your front page in the search engines.

This way, every time a person is looking for a particular product and service that is associated with your business, the web address appears on the top searches and the chances of materializing your download, making a sale or the service delivery become much higher.

Reduced costs for your business

Since social networks are free-to-use platforms, it will not cost apps for their use to promote your business. Also, the whole work process on these platforms is well facilitated, where the posts can be scheduled, and it will not take too much of your time.

All it takes is to set a certain amount of time every day to check your pages on top social networks for apps and to always keep them updated with news so that your customers feel more interested in visiting them more often.

Improve the company’s image

It is vital that you, as an entrepreneur,  understand that the use of a social network for a company doesn’t only serve to increase sales and downloads. These platforms are also essential to improve the company’s image in the eyes of your clients.

Because companies that are registered on a social network, together with their app, express concern mostly for their clients, this is another way to be close to them and make them feel that their opinions about the product and service matter.

This type of consumers begin to see the image of your app with a different point of view. Because if you wish to upgrade your app’s vision, it is never too early to start investing in a social network.

As you can see, social networks are crucial platforms for promoting better interactivity of your apps with your clients. However, don’t forget to invest in ASO, because optimizing your app is truly important.

To have more information about it, do a personalized analysis with RankMyApp.

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