How to optimize keyword strategy per app category
You already know that you need to choose a category for your app and select some keyword in order to optimize it. But did you know how to create a keyword strategy relevant to the category that your app fits in? That’s why it’s extremely crucial to invest in App Store Optimization to create the […]
Application security measures: WhatsApp tests and their importance
Do you feel that since the past few months more and more people are about their information available online? And this is happening because everybody is connected 24 hours a day through mobile. It means that application security now is an important concern for many. When we talk about apps, naturally we think about WhatsApp […]
How to adapt mobile strategies according to the marketing funnel?
The marketing funnel is a great method to observe and stay connected with the customer since he knows your business because of his purchase and the feedback he left about the experience with your app. If you have control of all these phases, it’s easier to create strategies to offer a good service for your […]
How to use paid Instagram posts to improve your app downloads?
It’s a fact that Instagram is one of the most used social media channels these days that influences a lot of people’s lifestyle. But how to promote your app in such places not directly related with app stores? Simple, with paid Instagram posts! Don’t think that you’ll spend a lot of money and it will […]
Feature graphic: the changes and the impacts of Play Store feature graphic
We know that app stores are always updating their systems looking to improve user experience in a bid to remain attractive to users. Recently, Google Play Store made a change that has left developers worried. We are talking about future graphic. This resource has begun disappearing and has disappeared for some users gradually. But how […]
Holiday season and its importance for mobile retail
There is no best time of the year than holiday season! It’s a huge opportunity to board in the sales era and get new users, conversions and buyers. The best part is that apps are included in the frenzy, not just e-commerce. We say this because people are prone to use more and more apps […]
App ranking: trends and factors for mobile apps in 2018
Every app maker’s dream is to have their app on the top of app store ranking. But everyone that has an app knows how hard it is. But thanks to App Store Optimization it is easier to predict the success of an app. ASO strategies have to be analyzed and keep changing based on app […]
6 steps to be ready for Black Friday marketing success
This is the perfect “how to” text. You probably know that Black Friday is coming and it is an incredible opportunity to profit from. It is not just about make money or a specific promotion, it’s the opportunity to get new downloads, bring quality users to your app and to popularize your name. But at […]
Black Friday x Cyber Monday: choosing your mobile strategies
If you live on the Earth, you probably already have heard somebody talking about Black Friday and Cyber Monday. They are one of the biggest events when we talk about promotion and sales, especially on the internet. But, how to use this kind of event in favour of your app? As we know, the majority […]
Singles Day sales: data and trends in 2018
If you thought that only valentine’s day and Black Friday in itself were the only days to get sales, would you believe if I told you that Singles Day sales have an important role in the market? More than that, it can affect mobile marketing too. When we talk about a good opportunity to have […]