Implementing benchmarking mobile in your strategy
When entering the universe of competition between apps, benchmarking mobile is a valuable tool to know how you are doing in relation to your contestants. The feedback received about what is working and not in other apps helps you make better decisions in order to improve your future results. But how can you know if […]
Why calculate the market share for your mobile strategy?
Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. […]
You Should Follow These Mobile App Icon Tips
Creating a mobile app icon is a very important part of ASO that can’t be overlooked, so make sure to choose the best app icon possible. You should not only make a symbol attractive but something meaningful. But, why do you need to pay attention to that? When browsing the app store, users see many different app […]
The importance of having a five-star app
A five-star app is more than just a platform that pleased and answered, perfectly, the need of the user’s majority. Having a good evaluation in the stores means bigger visibility and even more credibility among the customers. But achieving all the stars — or the majority of them — and the good app’s reviews is not such a simple […]
How to Build A Marketing Business Plan for Your Mobile App
Having a marketing business plan for your mobile app is essential for the success of your business. It helps to increase the accessibility of your customers to your products and services. What Is A Mobile App? If you are wondering what a mobile app is, here is a simple definition. A mobile application, also known […]
How to implement mobile market strategies during a crisis
The mobile market is one of the catalysts behind the tremendous revolution in today’s digital market landscape. It has impacted positively on how businesses are conducted all over the world. We are in the era of mobile market, and the internet has taken over the business landscape. Virtually all businesses are jumping on the mobile […]
Check how to improve your app with visual search
Not so many people are aware that they could search the Internet using images. The world has gone beyond using only word search; today, we have visual search and even voice search engines. So, what is a visual search? Some decades ago, the idea of using pictures (from your mobile device cameras or even screenshots) […]
What to do in order to have app succes?
Developing and investing in an app isn’t enough. Creating an app is one thing, but making it exceptional is a whole different thing. Nobody wants to use a boring mobile application. Or one that’s complex to handle and with no interesting specs. One of the quickest ways a product sells is through referrals from other […]
Use These Tips to Increase App Downloads
Attracting new users is a challenge when there are countless apps competing for attention. But following the tips in this article will help your app stand out, which will ultimately increase app downloads. Improve your app’s icon A great icon will cause users to notice your mobile app as they are scrolling through the app […]
How to start using paid campaigns to acquire more users
Paid campaigns are a great way to expand your app’s reach and acquire more users. If you don’t know how to get started, follow the steps given below. Define your target market As with anything marketing related, you have to determine who you are targeting. Otherwise, you won’t know how to attract users who would […]