Do this to improve your mobile conversion funnel
You’ve probably heard about the standard conversion funnel — widely used in digital marketing to follow the consumer’s path until the moment of purchasing a product or service. However, do you know what makes the mobile conversion funnel unique? Here, we are going to explain exactly what this is. If you stick around, you will […]
App evaluation and the types of user feedback
App evaluation involves understanding the points that need to improve in an app and why they exist. Divided into steps, it gives a detailed look at an app, comparing it with competitors, getting detailed feedback analysis, improving ratings, upgrading features and increasing downloads. This app evaluation is critical to the performance of an app because […]
How to use customer feedback to your advantage
A good work of mobile marketing consists of several data analysis, since the information obtained contributes to the creation of more assertive strategies. However, few of these results are as valuable as customer feedback. After all, who better than the clients can say if the app meets expectations? This factor alone would be enough to […]
The importance of qualitative analysis to an app
When the idea is to analyze metrics and data of an app, it’s crucial to collect most numbers as possible. But while this quantitative analysis may be important, the qualitative analysis is also a metric that must be studied. This kind of study involves more than the number of downloads, conversions, retention, installs and uninstalls. […]
Rate app: the importance of evaluation and reviews
The importance of a rate app is to understand the things your app needs to improve. This detailed look at an app covers comparing an app with competitors, detailed analysis of feedback, improved ratings, upgrade of features and increased downloads. Even though the positive app rating is important, the negative reviews are right behind, showing […]
The most downloaded apps: the top games in the app stores
Games are a category of apps are quite competitive and difficult to rank them. Check this RankMyApp article to know the most downloaded apps in app stores.
The coronavirus impact on market performance
The coronavirus pandemic has caused the mobile market to suffer its fastest decline ever. Apps are scrambling to understand what they are going through, and what actions they must take to keep going. Clearly, we face challenging and uncertain times that are affecting market performance. While the COVID-19 situation in countries such as Brazil, Mexico […]
Implementing benchmarking mobile in your strategy
When entering the universe of competition between apps, benchmarking mobile is a valuable tool to know how you are doing in relation to your contestants. The feedback received about what is working and not in other apps helps you make better decisions in order to improve your future results. But how can you know if […]
Why calculate the market share for your mobile strategy?
Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. […]
You Should Follow These Mobile App Icon Tips
Creating a mobile app icon is a very important part of ASO that can’t be overlooked, so make sure to choose the best app icon possible. You should not only make a symbol attractive but something meaningful. But, why do you need to pay attention to that? When browsing the app store, users see many different app […]