What mobile ads are and how to use this strategy to attract more consumers
Did you know that more than 60% of people in Brazil access the internet exclusively via their cell phones? Now imagine what it would be like to impact these users at the very moment they are browsing their favorite apps or scrolling through their social media feeds. That’s where mobile ads come in, advertising designed […]
What cross-channel advertising is and how it can boost your results
The secret of cross-channel advertising lies in integrating these channels in such a way that the consumer’s journey becomes continuous, frictionless, regardless of the point of contact.
Mobile media strategies to maximize the reach of sports betting campaigns
Discover the 5 best mobile media strategies for sports betting campaigns. Increase reach, engagement and conversion with smart targeting, interactive ads, geolocation and real-time monitoring.
What are lookalike audiences, and how do they work in digital marketing?
When discussing paid media, one of the biggest challenges for marketers is finding the right audience. Proper segmentation can be the key to achieving a significant return on investment (ROI). But how do you identify the right people when your target audience is vast and dynamic? The answer may lie in lookalike audiences. Created using […]
How to Create Effective YouTube Ads Campaigns to Promote Apps
YouTube is one of the most accessed platforms in Brazil and worldwide, with billions of daily views. For apps, this platform offers a unique advantage: the ability to visually connect with the audience, demonstrating in real time how the app works and how it can enhance the user experience. The combination of short videos and […]
Advertising on Tiktok: How to advertise on TikTok for your company?
In recent years, TikTok has established itself as one of the world’s most popular social media platforms, especially among young people. With over 1 billion monthly active users, TikTok offers a unique opportunity for brands to connect with an engaged and creative audience. If you’re thinking of advertising on TikTok to promote your company, this […]
What are the different types of media and how can they be used in marketing?
Discover the different types of digital media, such as paid, owned and shared media, and learn how to use them strategically in marketing to boost results.
How to use digital media for user acquisition in apps
Discover how to use the main digital media platforms, such as Google Ads and Facebook Ads, to optimize user acquisition in applications and boost their growth.
How to Create Omnichannel Campaigns that Engage Users Across All Channels
Imagine this scenario: you’re browsing a fashion online store on your phone, add a pair of sneakers to your cart but don’t complete the purchase. Later, you receive a personalized email with an exclusive discount for those sneakers, and the next day, when you open Instagram, the same brand appears in your feed with content […]
What Are Smart Banners and How to Use Them to Improve Your Digital Campaigns
With the increasing complexity of digital marketing campaigns, finding ways to reach your audience effectively and in a personalized manner has become more important than ever. Among the many strategies available, smart banners have emerged as a powerful tool to optimize your campaigns and ensure that your message reaches the right audience at the right […]