Know when to delete comment about your business performance
Don’t be in a rush to delete comment about your products or services – either on your website or mobile apps. Customer comments or feedback, whether positive or negative, have a significant impact on how much patronage your products will get because it tells a lot about your sincerity and transparency in doing business. If […]
Understand how to define a target audience
As a proactive and strategic business manager or entrepreneur, you must ensure that you adequately define your target audience before you hit start. Businesses that fail to identify their audience, find themselves at dead ends even before the company stands on its feet. Who Is Your Target Audience? Your target audience constitutes that market segment […]
Discover how to create an effective mobile campaign
Mobile campaign always features in every business plan to expand and create more awareness. As much as mobile campaigns are effective marketing tools for creating awareness and attracting organic leads to your app, if they are not properly planned, the results can be disheartening, considering the amount of resources you must have invested. To save […]
Learn about mobile app metrics and how to evaluate them
Not every business owners and managers are familiar with mobile marketing metrics. They often get confused and lost in the terminologies and technicalities. We will attempt to give straightforward explanations and offer insights on the roles and importance of mobile marketing metrics. Mobile marketing goes beyond just listing your items in a fancy way with […]
Smart Speakers: what to consider when acquiring them
With the rampant innovations in technology, people are confused about the smart speaker devices they should use. Some of the speakers in the market have massive downturns that can expose a user’s data to third parties. Everyone needs to exercise high levels of caution when purchasing such devices. Moreover, one does not need to own […]
Should you use cost per install campaigns
Cost per install campaigns can help your app acquire more users. If you are interested in trying this effective strategy, keep reading to learn more about it. What is it? Although free user acquisition strategies like ASO are great, you should use some paid tactics as well. It’s important to track the expenses associated with […]
Social Ads Stats You Need to Know About
Using social ads to promote your app has proven to be an effective online advertising strategy, but will this trend continue? Read this article to get a feel for where social ads are headed. Social ads data Social media is a hotspot for online advertising. More than 60% of the costs associated with social media […]
Are You Tracking Marketing ROI?
After building and launching your app, you need to promote it. Calculating and tracking marketing ROI reveals if your marketing investments are generating a return. What is marketing ROI? Return On Investment (ROI) is a metric that reveals the profit-producing capabilities of your business investments. Your business marketing investments are measured by marketing ROI. If […]
You Need to Track ARPDAU
With so many different metrics, choosing what to track can get overwhelming. Although it’s probably not realistic or necessary for you to monitor each one, ARPDAU should definitely be on your list of metrics to track. What is ARPDAU? ARPDAU is an acronym that stands for Average Revenue Per Daily Active User. This metric reveals […]
How To Improve App Rating
It’s essential to attain the best app rating possible but how? This article will answer that important question. Why are app ratings important? After downloading an app, users have the ability to rate its performance. Each individual rating contributes to the overall app rating, which can be anywhere from one to five stars. The app […]