Reach vs impressions: measuring different metrics
If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach vs impressions. Many marketing professionals are familiar with those terms but do not know exactly why it is relevant in a mobile strategy. In order to have a close relationship with […]
User journey: what is it and how to analyze it?
The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may include purchasing a product or patronizing a service, for instance. Regardless of what you do with your business application, whether you’re offering services or pitching your brand’s products (which is a […]
Learn what is acquisition cost and its importance
Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary and paid campaigns, for example. To do this, you need to know what is acquisition cost. If you want to be more clear about how much it costs to acquire each […]
Types of data analysis done in a mobile campaign
In a complete mobile marketing campaign, you need to do different types of data analysis. Thus, it is possible to have more accurate information, which will contribute to a more assertive work at certain points. To make your app have the expected visibility in stores and conversions to be qualified, RankMyAPP works with data analysis […]
Which key performance indicators you should analyse
Making use of key performance indicators is critical to know more about the effectiveness of marketing strategies applied in your app. That’s because among the information obtained from them are the number of new customers and the profits obtained from the mobile application. What are the main types of KPIs? There are several types of […]
Important questions to make about app user acquisition
When the subject is app user acquisition, there are some questions you may ask yourself about your app in order to obtain a greater performance in app stores and, consequently, get more conversions. The mobile app market is no longer dominated only by entertainment apps and software but has become a reality also for banks, e-commerces […]
App growth: what to do to improve it
If you are looking for app growth, this text can help you figure out what to do to achieve it. But first, it’s necessary to consider growth hacking, which is the set of techniques aimed at circumventing or hacking the growth of a company, bringing it out of the linear curve (traditional growth) and inserting […]
Three steps to conquer mobile user acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in the organic way. But, with higher competition, sometimes it is very hard for users to find the app. Good news is there are some strategies to help your app to have a good performance in the app stores and get more conversions. Check […]
iOS 14 is here: how it affects your app’s strategies
WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]
Learn how to retain customers with your app
Have you ever wondered how many apps are developed and marketed throughout the year? In reality, there are several, so many entrepreneurs see it as a real challenge to know how to retain customers with a mobile app. But what actually makes a person interested in an app and maintain that interest over time? How can businesses […]