The importance of digital performance for your app
Digital performance refers to how an application is performing in relation to performance strategies. To measure your app’s digital performance, some factors, such as lead generation, conversion rate, and installation index may be helpful. For your mobile marketing strategies to be successful, it’s essential to track the digital performance of your app. Therefore, in this […]
What is ASO? The ultimate guide
If you’re thinking about developing an app for your business or already have an app, you probably have asked yourself: what is ASO? This little initials have so much to say and it is so important to an app’s growth. But, to understand what is ASO, we’re going to uncover all the mystery behind the […]
How to track the number of daily active users in your app
Learn how to track daily active users (DAUs) in your app with this complete guide. Discover the best tools and strategies to measure user engagement and retention.
Understand what is keyword stuffing and how to avoid it
Are you familiar with the concepts of keyword stuffing and Black Hat in the realm of digital marketing? These terms are closely linked, and for anyone working in the field, understanding them is crucial to safeguarding the effectiveness of their marketing strategies. Keyword stuffing involves the excessive repetition of a keyword within a text. Contrary […]
How to improve your app store ranking and stay in the spotlight
When launching an app, planning your business to grow every day is one of the hardest practices. That means boosting your app store ranking by working on some specific strategies. If you want your app to succeed, you will need to put some effort on mobile app store ranking. This RankMyAPP article will show you […]
All You Need to Know About App Ratings
Your app’s rating is important in both the Google Play Store and App Store. Learn how each rating system works
How to apply App Store Optimization using paid media
The global market landscape is evolving at a tremendous rate. Business owners and entrepreneurs are capitalizing on modern technology, boosting sales and ramping up profit margin by using paid media. In this article, you will learn all about the stages and strategies for marketing your app. Adopting modern business ideas and strategies In today’s digital […]
Mobile Retargeting: Why Focus on Re-engagement?
Someday you search something on Google and when you visit Facebook that same thing seems to follow you around? It happens a lot, but, did you know that it’s possible to do same with apps? It is called mobile retargeting! There are some strategies of marketing mobile that are smart and one of them is […]
What is retargeting and how does it work?
Retargeting represents a sophisticated yet accessible solution for brands seeking to re-engage with lost or inactive prospects, nurture them through the conversion funnel, and ultimately drive revenue growth. By harnessing the power of data-driven insights and personalized messaging, retargeting empowers advertisers to deliver relevant and impactful experiences that resonate with users, fostering long-term relationships and […]
Short tail: what is it and impacts in app optimization
Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying […]