App growth: what to do to improve it
If you are looking for app growth, this text can help you figure out what to do to achieve it. But first, it’s necessary to consider growth hacking, which is the set of techniques aimed at circumventing or hacking the growth of a company, bringing it out of the linear curve (traditional growth) and inserting […]
Three steps to conquer mobile user acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in the organic way. But, with higher competition, sometimes it is very hard for users to find the app. Good news is there are some strategies to help your app to have a good performance in the app stores and get more conversions. Check […]
iOS 14 is here: how it affects your app’s strategies
WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]
Learn how to retain customers with your app
Have you ever wondered how many apps are developed and marketed throughout the year? In reality, there are several, so many entrepreneurs see it as a real challenge to know how to retain customers with a mobile app. But what actually makes a person interested in an app and maintain that interest over time? How can businesses […]
Know when to delete comment about your business performance
Don’t be in a rush to delete comment about your products or services – either on your website or mobile apps. Customer comments or feedback, whether positive or negative, have a significant impact on how much patronage your products will get because it tells a lot about your sincerity and transparency in doing business. If […]
Understand how to define a target audience
As a proactive and strategic business manager or entrepreneur, you must ensure that you adequately define your target audience before you hit start. Businesses that fail to identify their audience, find themselves at dead ends even before the company stands on its feet. Who Is Your Target Audience? Your target audience constitutes that market segment […]
Discover how to create an effective mobile campaign
Mobile campaign always features in every business plan to expand and create more awareness. As much as mobile campaigns are effective marketing tools for creating awareness and attracting organic leads to your app, if they are not properly planned, the results can be disheartening, considering the amount of resources you must have invested. To save […]
Learn about mobile app metrics and how to evaluate them
Not every business owners and managers are familiar with mobile marketing metrics. They often get confused and lost in the terminologies and technicalities. We will attempt to give straightforward explanations and offer insights on the roles and importance of mobile marketing metrics. Mobile marketing goes beyond just listing your items in a fancy way with […]
Smart Speakers: what to consider when acquiring them
With the rampant innovations in technology, people are confused about the smart speaker devices they should use. Some of the speakers in the market have massive downturns that can expose a user’s data to third parties. Everyone needs to exercise high levels of caution when purchasing such devices. Moreover, one does not need to own […]
Should you use cost per install campaigns
Cost per install campaigns can help your app acquire more users. If you are interested in trying this effective strategy, keep reading to learn more about it. What is it? Although free user acquisition strategies like ASO are great, you should use some paid tactics as well. It’s important to track the expenses associated with […]