What is retargeting and how does it work?
Retargeting represents a sophisticated yet accessible solution for brands seeking to re-engage with lost or inactive prospects, nurture them through the conversion funnel, and ultimately drive revenue growth. By harnessing the power of data-driven insights and personalized messaging, retargeting empowers advertisers to deliver relevant and impactful experiences that resonate with users, fostering long-term relationships and […]
Short tail: what is it and impacts in app optimization
Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying […]
Aprenda como criar uma estratégia omnichannel eficaz
Com a oferta de serviços multicanal, a criação de estratégia omnichannel se tornou uma necessidade, considerando a expectativa que os consumidores passaram a ter com isso. Porém, como pensar em formas de não apenas atrair, mas também manter os novos clientes satisfeitos em diferentes plataformas? Para ajudar com essa questão, o RankMyAPP preparou um conteúdo […]
Reach vs impressions: measuring different metrics
If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach vs impressions. Many marketing professionals are familiar with those terms but do not know exactly why it is relevant in a mobile strategy. In order to have a close relationship with […]
Retail marketing: how to use mobile trends in strategy
Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific company or product, marketing has a strategic role in bringing quick solutions to new consumer demands. Nevertheless, what does retail marketing have to do with the mobile market? About this, emerges […]
User journey: what is it and how to analyze it?
The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may include purchasing a product or patronizing a service, for instance. Regardless of what you do with your business application, whether you’re offering services or pitching your brand’s products (which is a […]
Learn what is acquisition cost and its importance
Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary and paid campaigns, for example. To do this, you need to know what is acquisition cost. If you want to be more clear about how much it costs to acquire each […]
Types of data analysis done in a mobile campaign
In a complete mobile marketing campaign, you need to do different types of data analysis. Thus, it is possible to have more accurate information, which will contribute to a more assertive work at certain points. To make your app have the expected visibility in stores and conversions to be qualified, RankMyAPP works with data analysis […]
Which key performance indicators you should analyse
Making use of key performance indicators is critical to know more about the effectiveness of marketing strategies applied in your app. That’s because among the information obtained from them are the number of new customers and the profits obtained from the mobile application. What are the main types of KPIs? There are several types of […]
Important questions to make about app user acquisition
When the subject is app user acquisition, there are some questions you may ask yourself about your app in order to obtain a greater performance in app stores and, consequently, get more conversions. The mobile app market is no longer dominated only by entertainment apps and software but has become a reality also for banks, e-commerces […]