Social media automation and mobile marketing: How this integration maximizes engagement and conversions
In the vast digital universe, social networks and mobile devices take the lead in terms of the number of users, which is why social network and marketing automation has become essential for mobile marketing. This integration allows campaigns to be planned and executed in an automated way, taking into account the behaviors and preferences of […]
How to optimize In-app ads to improve app monetization
In the highly competitive mobile app landscape, finding a sustainable and effective revenue stream is essential for success. But how can this be achieved when most apps are free? In-app ads present an alternative to address this challenge. However, care must be taken with placement to avoid disrupting the user experience while maximizing revenue. After […]
Overcoming Distrust: How Artificial Intelligence is Transforming Review Analysis
Artificial Intelligence (AI) often evokes mixed feelings of excitement and skepticism, especially regarding its application in review analysis. Many customers and users express concerns about the accuracy of AI-based solutions, potential errors in data classification, or the lengthy training periods required for these systems to function effectively. These are valid concerns and reflect a natural […]
How to Create Effective YouTube Ads Campaigns to Promote Apps
YouTube is one of the most accessed platforms in Brazil and worldwide, with billions of daily views. For apps, this platform offers a unique advantage: the ability to visually connect with the audience, demonstrating in real time how the app works and how it can enhance the user experience. The combination of short videos and […]
Lite Apps: Is It Worth Investing in a Lighter Format?
Have you heard about lite apps? In short, they are a lighter version of the official app, allowing users to download more apps due to the reduced storage space required on smartphones. But why is this important? According to the 30th Annual IT Usage Survey conducted and published by FGV (Fundação Getúlio Vargas) in 2019, […]
The impact of social media ads on the sales funnel
From the first moment a user comes across an ad on social media to the moment they decide to make a purchase, each interaction plays a role in the decision-making process. Social networks, with their massive reach and highly precise targeting capabilities, offer a powerful platform for attracting attention, engaging audiences and eventually converting leads […]
ASO: What You Need to Know to Boost Organic User Acquisition
Imagine launching an app with great growth potential, only to find it lost among thousands of options in app stores. Does this sound familiar? This is the challenge faced by many developers and companies in Brazil and worldwide. A classic example is TikTok, which revolutionized the global market by dominating app stores through consistent ASO […]
Traffic source in apps and strategies to increase visits
A visitor usually reaches an app through a traffic source in apps. This source can be organic, paid, social, email… The important thing is that your marketing strategy should respect what is best suited to the maturity of the application. In this article, you will discover the main kinds of traffic sources and how to […]
How Do Users Discover and Download Apps?
People often download apps almost every day or at least with some frequency. It’s a fact that apps have become an integral part of daily life: before even enjoying your first cup of coffee in the morning, you’ve likely already used at least one app. No matter the segment, what truly matters is how efficiently […]
Advertising on Tiktok: How to advertise on TikTok for your company?
In recent years, TikTok has established itself as one of the world’s most popular social media platforms, especially among young people. With over 1 billion monthly active users, TikTok offers a unique opportunity for brands to connect with an engaged and creative audience. If you’re thinking of advertising on TikTok to promote your company, this […]