Steps for Effective Keyword Research
If you want your app to be found and acquire more users, you need to conduct keyword research. Find the best ASO keywords by following the steps in this article. Finding app store keywords During your keyword research, be sure to save all keyword ideas. You could type them in a spreadsheet or write them […]
Why You Should Use Deep Links for Apps
Did you know that using a deep link for apps can increase user engagement? That’s what we are going to talk about in this article. What is deep linking? When clicked or tapped, a deep link navigates users to content that is relevant to the anchor text. This type of link can be used for […]
Mobile security must not be overlooked
When developing your app, it’s easy to focus on creating great features. But mobile security is equally important. Users are just as concerned about the safety of your app as they are about what it can do for them. So no matter how great your mobile marketing efforts are, they won’t accomplish anything if users […]
Social Ads Stats You Need to Know About
Using social ads to promote your app has proven to be an effective online advertising strategy, but will this trend continue? Read this article to get a feel for where social ads are headed. Social ads data Social media is a hotspot for online advertising. More than 60% of the costs associated with social media […]
The Best Screenshot Apps For Android Can Help You Convert More Users
Screenshots are vital for promoting your app. Learn more about how to create great screenshots and discover which screenshot apps for Android devices can help you do that. Why are screenshots important for app promotion? Screenshots are a key element of App Store Optimization (ASO). In fact, they are more important than the app description. […]
Are You Tracking Marketing ROI?
After building and launching your app, you need to promote it. Calculating and tracking marketing ROI reveals if your marketing investments are generating a return. What is marketing ROI? Return On Investment (ROI) is a metric that reveals the profit-producing capabilities of your business investments. Your business marketing investments are measured by marketing ROI. If […]
You Need to Track ARPDAU
With so many different metrics, choosing what to track can get overwhelming. Although it’s probably not realistic or necessary for you to monitor each one, ARPDAU should definitely be on your list of metrics to track. What is ARPDAU? ARPDAU is an acronym that stands for Average Revenue Per Daily Active User. This metric reveals […]
You Need ASO Services
The competition among apps is fierce. Getting help from ASO services can help your app rise above its competitors and reach success. What is ASO? App Store Optimization, or ASO, is the never-ending process of optimizing your app’s page so that it reaches the top of the search results. ASO for app stores is comparable […]
How To Improve App Rating
It’s essential to attain the best app rating possible but how? This article will answer that important question. Why are app ratings important? After downloading an app, users have the ability to rate its performance. Each individual rating contributes to the overall app rating, which can be anywhere from one to five stars. The app […]
Did You Know Likes For Instagram Might Be Changing
Likes for Instagram posts have always been a major focus on this social media platform. That may change as the company is starting to hide likes on Instagram. Latest social media trend affects Instagram likes Testing the idea to hide likes on Instagram began in May 2019 in Canada. Since then, the test has grown […]