App Optimization Techniques That Will Increase User Acquisition
App optimization is too important to gloss over. Don’t neglect this essential app marketing technique any longer. The importance of app store optimization (ASO) There are literally millions of apps. Getting your app to stand out can be challenging. That’s where the importance of app store optimization comes in. This technique improves your app’s rank […]
What is design thinking and why you need to use it
Have you been asking: What is design thinking? This article will answer that question and explain how it could benefit your app. What is design thinking? Design thinking principles focus on what users need. The goal is to build an app that provides an excellent user experience by coming up with innovative solutions that solve […]
Create an effective customer acquisition strategy
Every digital marketer needs a good customer acquisition strategy. Read this article to learn more about acquisition marketing. What is customer acquisition? Acquisition marketing involves using tactics to gain new customers or app users. You should aim to keep your customer acquisition costs low in order to keep your ROI high. Lead acquisition vs customer […]
Using the smart app banner to increase user acquisition
Your website should have a Smart App Banner that takes site visitors to your app’s product page in the App Store. This tool is an effective way to direct potential new users to your app, as well as encourage current users to open your app. What is a Smart App Banner? A mobile app banner […]
What the top travel apps can teach you
Do you know how to make an app that users love? Just take a look at the top travel apps to get some ideas. This article describes a few of the most downloaded apps in the travel category. Learn what makes them so successful and try to follow their example. Uber This ride-sharing app is […]
Mobile attribution helps you improve your marketing plan
Mobile attribution can help you discover the best way to reach your target market. Don’t worry if you’ve never heard of this digital marketing term before. Just keep reading to learn more! What is mobile attribution? Mobile attribution tracks a user’s journey from start to finish. It reveals each step the user took, from the […]
How to avoid losing money to application fraud
Application fraud affects many mobile marketers. Don’t become one of its victims! Learn more so that you can prevent it and increase security. What is application fraud? Application fraud is the unethical use of mobile advertising technology for the purpose of cheating digital marketers. Those who work with networks outside of the three main options […]
Why you need to start application analytics
If you’ve overlooked application analytics it’s time to incorporate this important step into your marketing planning. Why? Because app metrics can show you what strategies need to be changed. Why is application analytics important? If you really want to know how well your app is doing, take a look at its key performance indicators, also […]
RankMyApp among the top three App Store Optimization companies in the world
RankMyApp’s main goal since it was launched in 2015, is to bring the best results through mobile marketing strategies, such as the best rankings in app stores with App Store Optimization. To highlight companies in the segment, Business of Apps listed the best ASO agencies and/or companies that work with type of service. Ranked 3rd […]
Most important announcements of Google I/O 2019
Google I/O is an annual conference with announcements of what’s to come in terms of hardware and software by one of the biggest tech companies in the world. From Android’s new features and Artificial Intelligence to innovations that will help developers update their products, services and apps. At this year’s event – following last year’s […]