Why calculate the market share for your mobile strategy?
Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. […]
Three steps to conquer mobile user acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in the organic way. But, with higher competition, sometimes it is very hard for users to find the app. Good news is there are some strategies to help your app to have a good performance in the app stores and get more conversions. Check […]
iOS 14 is here: how it affects your app’s strategies
WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]
You Should Follow These Mobile App Icon Tips
Creating a mobile app icon is a very important part of ASO that can’t be overlooked, so make sure to choose the best app icon possible. You should not only make a symbol attractive but something meaningful. But, why do you need to pay attention to that? When browsing the app store, users see many different app […]
The importance of having a five-star app
A five-star app is more than just a platform that pleased and answered, perfectly, the need of the user’s majority. Having a good evaluation in the stores means bigger visibility and even more credibility among the customers. But achieving all the stars — or the majority of them — and the good app’s reviews is not such a simple […]
Importance of app description in marketing strategy
App description is an important factor to consider in any app marketing strategy. The description you provide about your app forms the first impression people get about it. To a large extent, your app description determines how much visibility your app gets in App Stores, and downloads as well. How does App Store description work? The […]
The importance of long tail keywords for your business
In the ever-expanding realm of digital marketing, the significance of selecting the right keywords cannot be overstated. While short-tail keywords have traditionally garnered attention for their broad appeal, it’s the often-overlooked long tail keywords that hold immense potential for businesses seeking to enhance their online visibility. In this era of heightened competition, understanding the importance […]
How to Build A Marketing Business Plan for Your Mobile App
Having a marketing business plan for your mobile app is essential for the success of your business. It helps to increase the accessibility of your customers to your products and services. What Is A Mobile App? If you are wondering what a mobile app is, here is a simple definition. A mobile application, also known […]
Know when to delete comment about your business performance
Don’t be in a rush to delete comment about your products or services – either on your website or mobile apps. Customer comments or feedback, whether positive or negative, have a significant impact on how much patronage your products will get because it tells a lot about your sincerity and transparency in doing business. If […]
Understand how to define a target audience
As a proactive and strategic business manager or entrepreneur, you must ensure that you adequately define your target audience before you hit start. Businesses that fail to identify their audience, find themselves at dead ends even before the company stands on its feet. Who Is Your Target Audience? Your target audience constitutes that market segment […]