Increase performance with mobile app analytics
It is widely known that if you are aiming to increase your app’s performance, it is a must to collect data through mobile app analytics to you achieve that goal. The best way to know if your app is succeeding or not is to analyze if the applied strategies generate demand and income, and this […]
What is m-commerce and how it affects sales volume
M-commerce can be defined as the evolution of e-commerce, where businesses rely on mobile devices to provide users a great experience based on their location and behavior. But, after all, what is m-commerce? M-commerce involves business transactions through mobile devices and it has been changing the way brands interact with consumers and vice-versa. In today’s […]
Should you focus on customer acquisition cost?
Customer acquisition cost can be commonly defined as an evaluation of the number of sales, communication and marketing efforts, and many other expenses that are usually required to attain new paying clients. There are many ways to estimate its cost, though, many people strongly believe that only sales and marketing expenses should be taken into […]
How to measure and improve your digital marketing strategy
Implementing a digital marketing strategy successfully requires lots of work. You need to take into account some key elements, listen to what your audience has to say about your brand, measure results and based on that, make adjustments to improve your strategy. Is it possible to know if your marketing tactics have been working? Well, […]
Build an outstanding mobile e-commerce strategy
It is safe to say that mobile e-commerce has been reshaping the way companies interact with their customers and do business. Mobile has become fundamental for content consumption, advertising and shopping, which can boost sales and definitely raise engagement. In 2013, e-commerce sales in the United States reached $58.5 billion and are supposed to reach […]
Everything you need to know about Google UAC
In order to reach app users from Android or iOS, Google launched Universal App Campaigns. Google UAC helps developers to market apps across Google´s platforms using the same campaign. Before, a separate ad campaign used to be required for each platform. Universal App Campaigns use machine learning and artificial intelligence to automatically optimize and deliver […]
Why streaming apps are expected to continue growing
We believe many people worldwide are familiar with streaming apps. Otherwise, how would they be able to watch their favorite series and movies on Netflix? Maybe some of them are fans of Game of Thrones and they know it is not available on Netflix. So what do they do? They go to an app store […]
How frequently you should update apps
We will start this article with a question. How often should you update apps? As soon as the first version of your app has been built and launched, the following step should be focused on maintenance and support. The most downloaded apps on the app stores frequently make updates available on a weekly or monthly […]
What is the best app strategy: brand or performance?
A common thread that has recently emerged is if established corporations and startups should be focusing on performance or brand strategy to meet their objectives. In this article, we will go through the main differences between these two marketing strategies and advise you to follow the best approach to achieve your goals. What is brand […]
App analytics: understanding why users uninstall an app
With app analytics we can understand numbers, what they represent and also the performance of the app. And when we talk about performance, many developers think, why would a user uninstall my app? This question can be personal but at the same time, there are some factors that can give us general answers. And, with […]