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App review fraudsters: Protect your app from scams

In this blog post, we aim to raise awareness about the increasing incidents of fraud using RankMyApp’s name. It is crucial for our clients and the general public to understand that RankMyApp is not associated with any group or individual soliciting money for app reviews. In today’s digital landscape, app reviews play a pivotal role […]

How to apply App Store Optimization using paid media

Illustrative art shows a person using the telephone, referring to paid media.

The global market landscape is evolving at a tremendous rate. Business owners and entrepreneurs are capitalizing on modern technology, boosting sales and ramping up profit margin by using paid media. In this article, you will learn all about the stages and strategies for marketing your app. Adopting modern business ideas and strategies In today’s digital […]

How to create app icons that grab attention

In today’s digital landscape, an app icon serves as the first point of interaction between your app and potential users. It’s the visual embodiment of your app’s identity, encapsulating its essence at a glance. With millions of apps vying for attention on major platforms, having a distinctive and memorable icon can significantly influence the success […]

Top ASO techniques that produce success

Women's working in ASO techniques.

Using the right ASO techniques can make all the difference in catapulting your app to success. It’s not just about having a great app; it’s also about ensuring that your target audience can find it amidst the sea of competing options in the app stores. If you’re eager to discover what strategies and tactics can […]

How to Set Up Successful CPI Campaigns

Illustrative art shows people working, referring to Cpi app

First of all, do you know what CPI Campaigns are? Many people are not very familiar with them, and we are here to give you a hand to launch successful CPI campaigns. In CPI campaigns (Cost-per-Install), publishers place an ad to push app installations and that is what we will cover in this article. Essentially, […]

4 Growth Hacks to Enhance Your Keyword Analysis in Marketing

The importance of long tail keywords for your business

In the realm of modern marketing, the practice of Keyword Analysis has evolved from obscurity to indispensability. Formerly regarded as unfamiliar terrain for business managers, Keyword Analysis in marketing now stands as a pivotal element in navigating the digital landscape. Today, its significance cannot be overstated, serving as the cornerstone for businesses aiming to decipher […]

User-friendly: 7 basic principles and how to do it

illustrative art about the user friendly concept

The user-friendly concept is associated with how friendly an app or website is to the user. In this case, it should be considered that it has intuitive resources, is easy to use and reliable. Usability is very important, especially considering that both the Apple Store and Play Store consider the user’s experience when picking featured […]

App Store keyword ranking: Learn what you need to know about

User interacting with the App Store keyword ranking.

App store keyword ranking is a vital part of ASO that you should know about. Learn more about why app store keyword optimization is so important, and how you can get started implementing the right tactics that will help users find your app. How app store keyword ranking increases visibility If you are familiar with […]

Short tail: what is it and impacts in app optimization

Illustrative art about short tail

Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying […]