News and trends about Mobile Marketing

Stay on top of the main contents of App Growth and Mobile Intelligence.

What mobile ads are and how to use this strategy to attract more consumers

Did you know that more than 60% of people in Brazil access the internet exclusively via their cell phones? Now imagine what it would

What cross-channel advertising is and how it can boost your results

The secret of cross-channel advertising lies in integrating these channels in such a way that the consumer’s journey becomes continuous, frictionless, regardless of the

Mobile media strategies to maximize the reach of sports betting campaigns

Discover the 5 best mobile media strategies for sports betting campaigns. Increase reach, engagement and conversion with smart targeting, interactive ads, geolocation and real-time

What are lookalike audiences, and how do they work in digital marketing?

When discussing paid media, one of the biggest challenges for marketers is finding the right audience. Proper segmentation can be the key to achieving

How to Create Effective YouTube Ads Campaigns to Promote Apps

YouTube is one of the most accessed platforms in Brazil and worldwide, with billions of daily views. For apps, this platform offers a unique

Advertising on Tiktok: How to advertise on TikTok for your company?

In recent years, TikTok has established itself as one of the world’s most popular social media platforms, especially among young people. With over 1

What are the different types of media and how can they be used in marketing?

Discover the different types of digital media, such as paid, owned and shared media, and learn how to use them strategically in marketing to

How to use digital media for user acquisition in apps

Discover how to use the main digital media platforms, such as Google Ads and Facebook Ads, to optimize user acquisition in applications and boost

How to Create Omnichannel Campaigns that Engage Users Across All Channels

Imagine this scenario: you’re browsing a fashion online store on your phone, add a pair of sneakers to your cart but don’t complete the

What Are Smart Banners and How to Use Them to Improve Your Digital Campaigns

With the increasing complexity of digital marketing campaigns, finding ways to reach your audience effectively and in a personalized manner has become more important