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Importance of app description in marketing strategy

Importance of app description in marketing strategy

App description is an important factor to consider in any app marketing strategy. The description you provide about your app forms the first impression people get about it. To a large extent, your app description determines how much visibility your app gets in App Stores, and downloads as well. How does App Store description work? The […]

The importance of long tail keywords for your business

The importance of long tail keywords for your business

In the ever-expanding realm of digital marketing, the significance of selecting the right keywords cannot be overstated. While short-tail keywords have traditionally garnered attention for their broad appeal, it’s the often-overlooked long tail keywords that hold immense potential for businesses seeking to enhance their online visibility. In this era of heightened competition, understanding the importance […]

How to Build A Marketing Business Plan for Your Mobile App

How to Build A Marketing Business Plan for Your Mobile App

Having a marketing business plan for your mobile app is essential for the success of your business. It helps to increase the accessibility of your customers to your products and services. What Is A Mobile App? If you are wondering what a mobile app is, here is a simple definition. A mobile application, also known […]

Learn how to build your brand based on app store review

With so many businesses and brands spring up from all corners of the world, there is high competition to gain a fair share of the market. And one appealing feature on app store connect is the app store review. Both user reviews and user ratings serve as a pointer on how to improve your app […]

Mobile App Metrics: how to measure them?

illustrative art shows a person using a cell phone, referring to app metrics.

After long deliberation, you’ve decided to put your brilliant mobile app idea into action. With lots of data to analyze, you need to know the essential mobile app metrics to measure. You’ve developed the app into perfection and even launched it on the App Store. Then what next? Similar to a website, a mobile app […]

You Need To Use The Google Developer Console To Launch Your Android App

The Google Developer Console is where you must upload and manage your Android apps. This article will explain a few of the different ways it can be used. Create a Google Play Store listing Your app’s product page will be created in the Google Developer Console. This page needs to convince users to download your […]

Will Google Stadia games make mobile games obsolete

Google Stadia games might have you wondering how this streaming service will impact Google Play games. Although we can’t say for sure, what we already know about Google Stadia can help us predict how it will affect Play Store games. What is Google Stadia? Pretty soon, gamers won’t have to invest in an expensive hardware […]

RankMyApp among the top three App Store Optimization companies in the world

Man at computer working on App Store Optimization.

RankMyApp’s main goal since it was launched in 2015, is to bring the best results through mobile marketing strategies, such as the best rankings in app stores with App Store Optimization. To highlight companies in the segment, Business of Apps listed the best ASO agencies and/or companies that work with type of service. Ranked 3rd […]

Newer, better app localization strategies

Person using cell phone, sending to app localization.

App localization has just been made a whole lot more powerful. Using custom store listing, you can now customize your app for each country you want to target. How Custom Store Listing Works Not too long ago, app localization was limited to targeting specific languages, no matter where users lived. This had some downfalls. For […]

What the latest news on duplicate apps can teach you

Have you heard the news? Apple recently removed certain VoIP applications because they were duplicate apps. If you are an app developer, take a moment to read this article and learn what this story could mean for you. What Are Duplicate Apps? Identical apps that have different names, keywords, and/or categories are considered duplicates. These […]