It is safe to say that mobile e-commerce has been reshaping the way companies interact with their customers and do business. Mobile has become fundamental for content consumption, advertising and shopping, which can boost sales and definitely raise engagement.
In 2013, e-commerce sales in the United States reached $58.5 billion and are supposed to reach $200 billion by 2020. In addition to that, reports show that 80% of mobile users are looking for more product info when shopping.
With mobile devices, consumers basically control the way they connect with online retailers, how they want to be contacted and not to mention that users can easily look for the best deals available.
In today’s article, we are going to share with you some powerful marketing techniques that should be implemented in your m-commerce strategy, so that you take your business to the next level.
Across channels integration
We strongly advise you to establish multi-channel offerings, this way your audience will be in touch with your brand on a regular basis, even if a client prefers to shop via mobile devices or in-store.
But you´ve got to make sure that your products are available across all channels and also provide a great brand experience, in order to increase sales.
This kind of method is supposed to build a sense of exclusivity with e-commerce as the main distribution channel. When your brand offers some products that are not available in-store and are only sold via your mobile app, it is easy to keep control over your margins and also a way to raise the number of app downloads.
What sort of experience do you offer to your audience? These days, people who visit your company’s website or download your app, are not just looking for a service or product to purchase, but also a unique experience.
So, it is indispensable to use tools that capture shopper’s behavior and preferences to offer a memorable shopping experience tailored to them. This way, it is possible to increase customer loyalty and retention.
Micro-target the right audience
Micro-target is about identifying the interests of individuals or small niche groups with characteristics in common, in order to penetrate online with specialized offerings. This method allows businesses to provide value to the customers and ultimately suit their needs more efficiently.
Fundamentally, Location Based Advertising (LBA) allows you to send marketing messages according to where your audience is located at the moment.
But do you know how to apply it to your business? LBA tools will let you personalize your messaging based on shopping locations, public or private transportation routes, weather and so on. Also, 53% of consumers tend to respond to location-based ads and the responses from LBA messages can boost revenue with an additional 5%.
LBA enables you to know exactly where your client is, besides collecting behavioral data. For example, if you have noticed a client is close to a store that sells clothes like yours, you can contact him through text or push notification saying that your e-commerce has a special offer for those who download your app today.
Re-engagement is crucial to any successful marketing strategy and push notifications can give you a hand on that.
Did you know that consumers who get push notifications have a 30-60% open rate and 10-40% conversion rate?
What you can do is schedule push notifications whenever your store has some hot deals or a new collection is coming soon. Also, you should remind your customers that you miss them since they have not visited your e-commerce mobile app for a while.
At the end of the day, it is essential to know who your audience is and how your clients behave. With the tips we’ve shared with you today, your m-commerce will grow exponentially any time soon. If you would like to have additional information on this subject, feel free to contact our team of specialists.