Black Friday statistics to be prepared this year!

Black Friday is coming and I bet that you, as an app developer haven’t thought yet about these strategies to be part of the event. Now, more than ever, don’t participate in these things that will leave you behind competition. Thinking about this it’s always not clear why sales are so important to get success. […]

6 steps to be ready for Black Friday marketing success

This is the perfect “how to” text. You probably know that Black Friday is coming and it is an incredible opportunity to profit from. It is not just about make money or a specific promotion, it’s the opportunity to get new downloads, bring quality users to your app and to popularize your name. But at […]

Black Friday x Cyber Monday: choosing your mobile strategies

If you live on the Earth, you probably already have heard somebody talking about Black Friday and Cyber Monday. They are one of the biggest events when we talk about promotion and sales, especially on the internet. But, how to use this kind of event in favour of your app? As we know, the majority […]

What is retargeting and how does it work?

Illustrative art refers to mobile retargeting.

Retargeting represents a sophisticated yet accessible solution for brands seeking to re-engage with lost or inactive prospects, nurture them through the conversion funnel, and ultimately drive revenue growth. By harnessing the power of data-driven insights and personalized messaging, retargeting empowers advertisers to deliver relevant and impactful experiences that resonate with users, fostering long-term relationships and […]

Increase app downloads with seasonal marketing

Seasonal marketing can increase app downloads and in-app purchases during certain times of the year. If you are interested in using this effective mobile marketing strategy, read this article to find out more. Seasonal Marketing There are many annual events and holidays that give digital marketers opportunities to create customized campaigns for different seasons. They […]

5 mobile marketing strategy for m-commerce

The e-commerce is a consolidated success on internet, and a significant part of people prefer to buy online because of the facilities. With this wave, we have a market of apps that are on the rise. Do you know the implications? That e-commerce is betting in m-commerce too. So, to not stay behind the sharks […]

Holiday season and its importance for mobile retail

There is no best time of the year than holiday season! It’s a huge opportunity to board in the sales era and get new users, conversions and buyers. The best part is that apps are included in the frenzy, not just e-commerce. We say this because people are prone to use more and more apps […]

Singles Day sales: data and trends in 2018

If you thought that only valentine’s day and Black Friday in itself were the only days to get sales, would you believe if I told you that Singles Day sales have an important role in the market? More than that, it can affect mobile marketing too. When we talk about a good opportunity to have […]

M-commerce: what is it and what is its differential for the business?

M-commerce is an extremely necessary adaptation made in the electronic market for mobile devices. Its growth has been so significant in latest years that large and small entrepreneurs have invested in its potential. But, after all, what is m-commerce? An evolution of e-commerce? And how to use it in your business? Every entrepreneur who owns […]